Results 201 to 210 of about 16,849 (245)

Patterns of ENDS-Related Content Exposure on Social Media among U.S. Adolescents and Young Adults. [PDF]

Nicotine Tob Res
Mongilio JM, Kcomt L, Lanza ST, Pasman E, Clift J, Evans-Polce RJ.   +5 more
europepmc   +1 more source

HPV vaccine uptake among adolescent girls in Nigeria: The complex role of caregivers' education. [PDF]

PLoS One
Agha S, Nsofor I.
europepmc   +1 more source

Differential role of internet-based targeted persuasive advertising versus mass advertising on firms with unique qualities in an anchoring perspective. [PDF]

PLoS One
Jiang Z, Dan W, Lin-Jun Y.
europepmc   +1 more source

Soft drink consumption among Saudi women: patterns and influencing factors. [PDF]

Front Public Health
Almoayad F, Alzaben AS, Mortada EM, Alshaalan R, Benajiba N, Bawazeer N, Alabdulkader S.   +6 more
europepmc   +1 more source

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Online advertisement campaign optimisation

International Journal of Services Operations and Informatics, 2007
Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu, Shi Zhong, Mayank Chaudhary, Shyam Kapur   +3 more
openaire   +1 more source

Evaluation of Antismoking Advertising Campaigns

JAMA, 1998
Active and passive smoking are the first and third leading preventable causes of death. Many states are running or initiating antitobacco media campaigns.To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising.Focus group studies conducted by professional ...
L K, Goldman, S A, Glantz
openaire   +2 more sources

Political Campaign Advertising Dynamics

Political Research Quarterly, 2003
We investigate the effectiveness of political campaign advertisements. From findings in communications, political science, and psychology, we know that the relation between voters and campaign strategists is dynamic and evolves until voters’ views on a candidate crystallize. After that point, political campaign advertisements are ineffective.
Granato, Jim, Wong, M.C. Sunny
openaire   +1 more source

Campaigning, Debating, Advertising

2011
Abstract This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings
Bradford H. Bishop, D. Sunshine Hillygus
openaire   +1 more source