Results 191 to 200 of about 1,255,569 (308)

Beyond the Default: How Customizable Artificial Intelligence Agents Can Attenuate Stereotypical Preferences

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT AI agents are typically deployed with gender cues that match traditional role expectations, such as female voices or avatars in assistive and support roles, because stereotype‐congruent designs enhance consumer adoption, trust, and engagement. However, prior research suggests that this practice risks entrenching occupational gender stereotypes
Marius Claudy   +4 more
wiley   +1 more source

Paying for Pain: How Healthcare Costs Influence Physical Pain Predictions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As healthcare costs continue to rise in the United States, consumers increasingly encounter financial burdens that impact their economic well‐being along with their psychological experiences surrounding medical care. This research examines how the pain of paying, a well‐established concept in marketing, shapes consumers' predictions of ...
Helen Colby   +3 more
wiley   +1 more source

Digital and traditional recruitment strategies and participation patterns in the multicenter Healthy Brain Ageing study. [PDF]

open access: yesFront Digit Health
Pilco-Janeta DF   +22 more
europepmc   +1 more source

Does Fit Always Fit? The Paradox of Brand–Cause Misfit and Authenticity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Brand–cause research generally treats coherence between a brand and a social cause as a prerequisite for authenticity, leaving unexplained why some moderately misfitting initiatives are judged more authentic than expected. We develop a paradox‐based process account in which authenticity arises not only from coherence but also from consumers ...
Christina Papadopoulou   +2 more
wiley   +1 more source

Driven to Win, Destined to Lose? A Process Model of How Sports Betting Escalates Into Gambling Harm and Shapes Help‐Seeking

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Sports betting has become a routine part of watching sport. Online and mobile platforms let consumers bet continuously, receive instant feedback, and respond to new odds throughout a match. Frequent betting is known to raise the risk of gambling‐related harm, but far less is known about the psychological mechanisms through which that harm ...
Wagner Junior Ladeira   +5 more
wiley   +1 more source

Recruitment strategies in the PROMISE Registry: Evaluating institutional outreach, direct-to-patient marketing, and community engagement approaches in a decentralized germline genetic registry. [PDF]

open access: yesContemp Clin Trials Commun
Paller CJ   +38 more
europepmc   +1 more source

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