Results 201 to 210 of about 1,255,569 (308)

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

Psychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

About the Artist: Nico Mejia. [PDF]

Diabetes Obes Cardiometab CARE
Page B.
europepmc   +1 more source

The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being

Psychology &Marketing, EarlyView.
ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing the algorithmic well‐being paradox, whereby the same AI delegation can ...
Jingru Xu, Chunli Ji, Heng Chu, Catherine Prentice   +3 more
wiley   +1 more source

Social media-based interventions to prevent adolescent nicotine use: a scoping review. [PDF]

Health Promot Int
Melber L, Engel E, Gell S, Kaňková J, Heiss R.   +4 more
europepmc   +1 more source

Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. [PDF]

BMC Public Health, 2014
Thomas SL, Olds T, Pettigrew S, Yeatman H, Hyde J, Dragovic C.   +5 more
europepmc   +1 more source

Power Distance Beliefs and Luxury Brand Communication: Cross‐Cultural Differences in the Effects of Exclusivity and Heritage

Psychology &Marketing, EarlyView.
ABSTRACT Luxury brands communicate symbolic value through a variety of brand signals, among which exclusivity and heritage represent two most prominent yet conceptually distinctive luxury signals. However, little is known about whether consumers respond equally favorably to these alternative luxury brand signaling strategies. This research examines how
Arnold Japutra, Andreawan Honora, Kai‐Yu Wang, R. G. Vishnu Menon, Yuanyi Xu   +4 more
wiley   +1 more source

Children's exposure to unhealthy food and beverage advertising in Senegal: a cross-sectional mixed-methods analysis of advertising trends, marketing strategies and perceptions. [PDF]

Glob Health Action
Onifade Y, Diouf A, Mama OM, Vandevijvere S, Badiane A, Sarr NN, Faye SLB, Manga JS, Moubarac JC, Idohou-Dossou N.   +9 more
europepmc   +1 more source

Influencer Breaks as Relational Interruptions: The Roles of Attribution, Disappointment, and Emotional Attachment

Psychology &Marketing, EarlyView.
ABSTRACT Temporary breaks from content creation have become increasingly common among social media influencers, yet little is known about how such interruptions affect follower retention. Drawing on attribution theory and relationship research, we conceptualize influencer breaks as relational interruptions and examine how followers respond to these ...
Mithila Mehta, Anders Gustafsson, Delphine Caruelle   +2 more
wiley   +1 more source

EVALI, anti-vaping advertising, quit attempts, and susceptibility: insights into the 2019 inflection point for U.S. adolescent vaping from California data. [PDF]

BMC Public Health
Wang J, Gamst AC, Zhuang YL, Zhu SH.
europepmc   +1 more source

Attend But Disengage: How Illusory Superiority Disrupts Sustainable Food Decision‐Making

Psychology &Marketing, EarlyView.
ABSTRACT Existing literature often treats the intention–behaviour gap in sustainable food consumption as a single breakdown between intention and action. The present research adopts a process‐oriented perspective, arguing that consumers may disengage at multiple stages when evaluating sustainable food products. Drawing on the Hierarchy of Effects model
Chien Duong, Billy Sung, Wen Dis Ng
wiley   +1 more source