Abstract As brands seek to increase racial representation in their advertising, many are turning to AI‐generated images of humans (i.e., synthetic models) as a scalable solution. This research demonstrates that consumer reactions to synthetic models are asymmetric, depending on the racial identity being depicted.
Rhonda Hadi +3 more
wiley +1 more source
Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention. [PDF]
Jimenez-Duarte S, Castilla-Cebrian G.
europepmc +1 more source
ABSTRACT Introduction There is a growing, national need for properly trained dentists to provide special care dentistry to a transitioning, aging, and medically complex population. This study describes the implementation and initial impact of a novel academic‐community intervention designed to rapidly address this critical gap in provider training and ...
Dan Burch +7 more
wiley +1 more source
Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]
Sakai K +6 more
europepmc +1 more source
Using Labs Wisely: A collaboration between Choosing Wisely Canada and over 150 Canadian hospitals
Abstract Background Many in‐hospital laboratory tests are unnecessary. Unnecessary testing is associated with patient harm, fiscal inefficiency, and environmental waste. Objectives In 2021, Choosing Wisely Canada launched the Using Labs Wisely (ULW) hospital collaborative to (1) build national expertise on reducing unnecessary testing, (2) share ...
Thomas Bodley +8 more
wiley +1 more source
Mitigating the burden of dental caries among adolescents and young adults by targeting social media influencers. [PDF]
Shrivastava SR +3 more
europepmc +1 more source
ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley +1 more source
Knowledge about the health effects of cannabis before and after legalization of 'recreational' cannabis in Canada: findings from the International Cannabis Policy Study, 2018-2024. [PDF]
Tong W, Hammond D.
europepmc +1 more source
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]
Nguyen HV.
europepmc +1 more source

