Results 171 to 180 of about 17,496 (264)

From Purpose to Proof: Sustainability Framings and Substantiation Signals in Award‐Winning Advertising (2020–2025)

Sustainable Development, EarlyView.
ABSTRACT Drawing on signaling theory, this exploratory content analysis examines how elite advertising awards operate as institutional gatekeepers for sustainability communication. A comparative corpus of award‐winning campaigns (2020–2025; N = 83) is used to trace observable substantiation signals rather than to verify sustainability performance or ...
Mehmet Yakın
wiley   +1 more source

Unmasking the appeal - tobacco and vaping companies have recruited a new generation of nicotine dependents. [PDF]

Public Health Action
Hagen L, Kazi GN.
europepmc   +1 more source

Perceived Responses to A Viral SDG‐Oriented Campaign: Socio‐Demographic Differences in Sustainability Communication Within A University Context

Sustainable Development, EarlyView.
ABSTRACT This study examines how socio‐demographic variables are associated with postexposure responses to a social marketing campaign promoting the United Nations (UN) Sustainable Development Goals. Perceived effectiveness was measured using four indicators which participants assessed after viewing a video: attitudes toward (a) the advertisement, (b ...
Begoña Grijalvo, Inés Küster, Natalia Vila   +2 more
wiley   +1 more source

This is 'offside': Gambling advertising during Czech football broadcasts. [PDF]

J Behav Addict
Kovařík F, Fiedor D, Sharman S.
europepmc   +1 more source

Local labor market frictions and platform‐based entrepreneurship

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Building on prior research about the heterogeneous impact of labor shocks on individuals' propensity to start businesses, we explore how local labor market frictions affect individuals' selection into platform‐based entrepreneurship.
Ruiqing Cao, Yifan Lyu
wiley   +1 more source

Clear in California: Sesh+ nicotine pouches' advertising under flavor restrictions. [PDF]

Tob Prev Cessat
Lyu JC, Galimov A, Ganz O, Ling PM, Stanton C, Ozga JE.   +5 more
europepmc   +1 more source

Strategic framing of novel ideas: How contestation shapes the evolution of novelty

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein, Elco van Burg, Christine Moser   +2 more
wiley   +1 more source

Addressing Legal Risks in Public Health Communication Campaigns. [PDF]

Int J Environ Res Public Health
Konopka K, Guerrero A, Severini G, Crosbie E.   +3 more
europepmc   +1 more source

Mixed feelings, mixed outcomes? When emotionally ambivalent framing enhances idea appreciation

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Despite growing interest in how linguistic strategies shape audience responses to innovative ideas, prior evidence on the benefits of using emotional language remains mixed. Building on research on emotional ambivalence and social evaluation, we introduce the concept of emotionally ambivalent framing (i.e., the combination of ...
Donato Cutolo, Denise Falchetti, Henrik Wesemann Lekkas   +2 more
wiley   +1 more source

Using Google Search Ads to Promote Lethal Means Safety in Military Veterans. [PDF]

Crisis
Teo AR, Rice SPM, Newell S.
europepmc   +1 more source