Psychology &Marketing, EarlyView.ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku +2 more
wiley +1 more source
Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products. [PDF]
Drug Alcohol RevKeric D +6 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Drawing on cognitive science research, this study explores mental time travel and its elicitation through digital product displays. Specifically, we examine how digital product displays elicit mental time travel to the past and future and how this cognitive process positively influences three purchase‐oriented outcomes: inspiration to purchase,
Jennifer Brannon Barhorst +3 more
wiley +1 more source
Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods. [PDF]
J Med Internet ResLewis N +15 more
europepmc +1 more source
Translating slogans: Advertising campaigns across languages
, 2012 As market became global, migrating products were accompanied by migrating advertising campaigns, which created new challenges for translators worldwide.
Nemčoková, Katarína
core
Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion
Psychology &Marketing, EarlyView.ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley +1 more source
Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]
J Med Internet ResSakai K +6 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le +3 more
wiley +1 more source
Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]
Health Promot J AustrNguyen HV.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Consumer reflexivity describes how individuals evaluate consumption in relation to their historical, social, and ideal selves. As AI‐driven recommendations become increasingly personalized, understanding how AI design features shape these reflexive processes is essential.
En Chen, Jie Meng, Safak Dogan
wiley +1 more source