Results 151 to 160 of about 29,065 (307)
, 2008 This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and ...
Spurgeon, Christina L. +1 more
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Institutional Fragility and E‐Business Adoption: A Study of SMEs in a Conflict‐Affected Economy
Strategic Change, EarlyView.ABSTRACT This study examines e‐business adoption among SMEs in Yemen, a conflict‐affected and institutionally fragile economy. Drawing on a mixed‐methods design, it combines Partial Least Squares Structural Equation Modelling (PLS‐SEM) with qualitative interviews to analyse how war and firm size moderate the effects of key adoption drivers and barriers.
Ahmed Abdullah +5 more
wiley +1 more source
Motivation as an efective instrument of contemporary advertising
RUDN Journal of Studies in Literature and Journalism, 2011 This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the ...
V L Mouzykant
doaj
JSFA reports, Volume 5, Issue 3, Page 113-124, March 2025.Abstract Background Most pure maple syrup produced in North America is produced from the sap of sugar maple trees (Acer saccharum). Interest is growing to utilize other maple species in different regions of North America outside the native range of sugar maple.
Ann E. Colonna +2 more
wiley +1 more source
Educational Values through Advertising. ONCE Campaigns on the Radio
, 2018 Advertising transmits values that help forming a kind of society or bring to light the changes that occur in it. Our society is experiencing a rising level of awareness about the need to build a world with values, or human values. In the recent past, the
González, Aurora, Area, Sarai
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Finding Plankton: A Marine Science Scavenger Hunt for Local Communities
Limnology and Oceanography Bulletin, EarlyView.Abstract At a time of increasing political polarization and rapidly accelerating climate change, it is important to build public knowledge and empathy toward nature to foster behavioral changes; however, addressing a knowledge deficit can be insufficient to affect these changes.
Hannah M. Budroe, Holly M. Bik
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim +2 more
wiley +1 more source
Categorization of Mobile Advertising Campaigns
The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.
Wiedemann, Dietmar Georg, Pousttchi, Key
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God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods
Psychology &Marketing, EarlyView.ABSTRACT God‐related cues are pervasive in consumers' daily lives, yet little research has examined how God salience shapes consumer food choices. Drawing on compensatory control theory and the literature on symbolic healing, we present findings from six studies, including a field experiment, demonstrating that high (vs.
Ali Gohary, Hean Tat Keh
wiley +1 more source
Promotion of OSH issues by means of public advertising campaigns
, 2006 Kampania społeczna to jeden ze sposobów przeciwdziałania negatywnym zjawiskom społecznym, poprzez namawianie odbiorców do prospołecznych zachowań lub do zaniechania zachowań niepożądanych.
Klimaszewska, W.
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