Results 151 to 160 of about 1,255,569 (308)
Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht
Brünner Beiträge zur Germanistik und Nordistik, 2016 The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from
Pavlína Tesařová
doaj
Efficiency and Effectiveness of Advertising Campaigns
, 2014 The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique.
Linhartová, Simona
core
Epilepsia, EarlyView.Abstract Anti‐seizure medication (ASM) discovery remains a major challenge despite over 30 commercially available options. One persistent obstacle for any promising candidate compound to successfully move from preclinical study to clinical approval has been the ambiguity in preclinical model selection.
Wolfgang Löscher +1 more
wiley +1 more source
Impact of evidence‐based information on horse owners' misconceptions of colic
Equine Veterinary Journal, EarlyView.Abstract Background Misconceptions can be defined as ‘false, persistent beliefs’ or ‘inaccurate, prior knowledge’ and can influence decision‐making. Objectives To investigate the impact of evidence‐based information on UK horse owners' decision‐making for colic. Study Design Mixed‐methods cross‐sectional study.
K. L. Burrell +3 more
wiley +1 more source
Feminist Anthropology, EarlyView.Abstract Gender inequality remains widespread in the film and television production industry, yet it is seldom examined in relation to backstage working environments. This article integrates on‐screen and off‐screen perspectives to investigate the working lives of Chinese actresses.
Yajie Li, Yuhao Ding
wiley +1 more source
Translating slogans: Advertising campaigns across languages
, 2012 As market became global, migrating products were accompanied by migrating advertising campaigns, which created new challenges for translators worldwide.
Nemčoková, Katarína
core +1 more source
How peers influence headquarter attention to foreign subsidiaries
Global Strategy Journal, EarlyView.Abstract Research Summary We examine how attention to foreign subsidiaries is structured by peer‐based cues originating both outside and inside the firm. Using the cognitive pillar of the attention‐based view, we show how executives rely on peer reference groups to allocate attention across subsidiaries, and we compare the relative influence of ...
Mayank Sewak, Anna Lamin
wiley +1 more source
Issue of negative advertising in political campaigns
, 2010 The first chapter of this thesis contains a summary of information, definition, methods, procedures, effects, legislative features and the possibilities of using negative advertising in political election campaigns, including a description of its ...
Machek, Václav
core
Globalization and the Benefits of Education: Evidence From the Double Burden of Malnutrition
Health Economics, EarlyView.ABSTRACT This paper investigates how rising women's education and exposure to economic and social globalization jointly shape the Double Burden of Malnutrition (DBM), defined as the coexistence of maternal overweight and child stunting within the same household.
Alessia Destefanis +2 more
wiley +1 more source
Evolutionary dynamics on a regular networked structured and unstructured multi‐population
International Journal of Robust and Nonlinear Control, EarlyView., 2023 Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar +2 more
wiley +1 more source