Results 131 to 140 of about 1,255,569 (308)
Journal of Consumer Behaviour, EarlyView.ABSTRACT The present research examines how consumers interpret visible manifestations of circular production and how these interpretations shape product evaluation in symbolic product categories. Prior research has primarily examined sustainability as an evaluative attribute, with comparatively less attention devoted to how sustainability cues embedded
Eun‐Jung Lee
wiley +1 more source
Impact of celebrities in advertising campaigns
, 2019 This study explored the impact of celebrity-led advertising campaigns on revenue of athletic apparel companies. Such campaigns can be expensive, and estimates of their return on investment are therefore important.
Yasin, Alaa
core +1 more source
The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads [PDF]
Smoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of
Irena Vida, Domen Bajde
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Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how social media influencers (SMIs) shape brand engagement and behavioral intention and when these effects vary across contexts. Drawing on 97 studies with a sample of 40,330 participants, we employ one‐stage meta‐analytic structural equation modeling (OSMASEM) to estimate the effects of SMI credibility (attractiveness ...
Tareq Rasul +6 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Conventional approaches to customer segmentation, static and retrospective by nature, fail to adequately capture rapid consumer shifts in dynamic market environments. Drawing from dynamic capabilities theory, this article reconceptualizes segmentation as an adaptive, capability‐driven practice rather than as a passive classification exercise ...
Subhajit Pahari +4 more
wiley +1 more source
From Need to Deed: A Concrete Construal Account of Need‐Based Object Valuation
Journal of Consumer Behaviour, EarlyView.ABSTRACT Need‐based object valuation is when consumers place greater valuations on objects that fulfill their needs. Despite its pervasiveness as a consumer behavior phenomenon, the psychological drivers behind it are not fully understood. This research examines concrete construal level as one mechanism of need‐based object valuation.
Anthony Salerno +3 more
wiley +1 more source
Maximising the road safety impact of advertising [PDF]
, 2005 All jurisdictions have a longstanding involvement in public education (mass advertising) as a road safety countermeasure, and are frequently called upon to increase their involvement in response to emerging road safety issues.
Haworth, Narelle L.
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The effects of different developments in advertising: An overview of American advertising
, 1992 Advertising has an ancient history in terms of its origins. Advertisements have evolved over time in accordance with the development of societies, and they directly and indirectly affect the cultural processes of communities.
Kara, Halef +2 more
core +1 more source
Environmental Responsibility and Financial Performance: The Mediating Role of Sales in Korean Firms
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study investigates the mediating role of sales in the relationship between environmental responsibility (ER) and financial performance (FP) through the lens of green consumerism. Using Korean ESG ratings between 2019 and 2022 and financial data from the Kis‐Value Database, we show that ER does not directly enhance FP but indirectly ...
Arturo Garcia, Sang‐Ho Lee
wiley +1 more source
A Framework for Impression Management in Extra‐Financial Reporting
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This paper examines how organisations employ impression management tactics in extra‐financial reporting, particularly in the context of environmental, social and governance (ESG) concerns. As stakeholder scrutiny and regulatory expectations intensify, organisations increasingly shape non‐financial disclosures to influence perceptions of ...
Laura Ribeiro +3 more
wiley +1 more source