Beyond the Shelf: Navigating Scarcity in the Digital Age
Psychology &Marketing, EarlyView.ABSTRACT Scarcity is a well‐established marketing tactic, yet its effects in digital retail environments remain less well understood. This research examines how different types of online scarcity cues influence consumer behavior and whether some cues may produce unintended responses.
Jennifer L. Stevens +2 more
wiley +1 more source
EVALI, anti-vaping advertising, quit attempts, and susceptibility: insights into the 2019 inflection point for U.S. adolescent vaping from California data. [PDF]
BMC Public HealthWang J, Gamst AC, Zhuang YL, Zhu SH.
europepmc +1 more source
Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. [PDF]
BMC Public Health, 2014 Thomas SL +5 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova +3 more
wiley +1 more source
Herbal smoking products: A neglected frontier in global tobacco control. [PDF]
Tob Induc DisRewatkar K, Kokane N, Khatri S.
europepmc +1 more source
Are Start‐Up Acquisitions by Dominant Firms Driving Innovation or Killing Competition?
Managerial and Decision Economics, EarlyView.ABSTRACT This paper develops a sequential model to examine start‐up acquisitions in markets with network externalities, incorporating a pre‐entry strategic buyout option that allows the incumbent to integrate the start‐up's innovation, followed by post‐entry expenditure on coordination advertising, and defensive pricing strategies.
Adele Whelan, Kate Hynes
wiley +1 more source
Digital Health Communication and Vaccine Confidence in Mexico Using Aggregated Randomized Brand Lift Studies: Secondary Analysis. [PDF]
JMIR Form ResMuñoz Cordero B +6 more
europepmc +1 more source
Demand‐Driven Mergers: Advertising, Differentiation, and Welfare
Managerial and Decision Economics, EarlyView.ABSTRACT We consider mergers that induce demand changes. We study the firms' incentives to submit a merger request and the competition authority's decision to approve the request. We show that merger‐induced demand changes help expand settings where the interests of firms and competition authority align, whereas contexts where their interests are ...
Felix Munoz‐Garcia +2 more
wiley +1 more source
Exposure to e-cigarette content on social media and its association with risk perception, perceived benefits, and vaping perceptions among college students: a cross-sectional study. [PDF]
Front Public HealthAlsulaiman SA, Almutairi ES.
europepmc +1 more source
Movement Disorders, EarlyView.Abstract Background Models trained on accelerometer data have been proposed for detecting prodromal Parkinson's disease (PD). However, uncertainties in diagnosis timing in the UK Biobank (UKBB) may affect generalizability to other cohorts. Objectives The aim of the study was to evaluate the performance of previously published models for prodromal PD ...
Fabian Kahl +15 more
wiley +1 more source