Results 131 to 140 of about 29,065 (307)
Impact of evidence‐based information on horse owners' misconceptions of colic
Equine Veterinary Journal, EarlyView.Abstract Background Misconceptions can be defined as ‘false, persistent beliefs’ or ‘inaccurate, prior knowledge’ and can influence decision‐making. Objectives To investigate the impact of evidence‐based information on UK horse owners' decision‐making for colic. Study Design Mixed‐methods cross‐sectional study.
K. L. Burrell +3 more
wiley +1 more source
Analysis of international advertising campaigns
, 2019 Oglašavanje je najučestaliji oblik promocije, a može se definirati kao svaki plaćeni oblik neosobne prezentacije i promocije ideja, dobara i usluga.
Vulić, Tajana
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Human Resource Development Quarterly, EarlyView.ABSTRACT With the increasing adoption of Artificial Intelligence (AI) in the workplace, employees' career paths have become more diverse and less predictable in the era of Industry 4.0. As technological transformations accelerate, employee turnover patterns are also changing, as reflected in the growing prevalence of occupational transitions and large ...
Young‐Kook Moon, Tanya Mitropoulos
wiley +1 more source
GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN
This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Reberte, J. Carlos +3 more
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MOTIVATING BEHAVIOR CHANGE: EMOTIONAL PERSUASION IN CLIMATE CHANGE PSAS AND VIRAL CAMPAIGNS
, 2020 This study examined how emotionally charged public service announcements (PSAs) and viral videos created by nonprofit organizations may empower Generation Z consumers to engage in climate change activism.
Tsai, Wan-Hsiu +3 more
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Independent Auditing of Online Display Advertising Campaigns [PDF]
, 2016 DOI:http://dx.doi.org/10.1145/3005745.3005752The reported lack of transparency of the online advertising market may seriously affect the interests of advertisers.
Callejo, Patricia +3 more
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Human Resource Management, EarlyView.ABSTRACT In today's polarized sociopolitical climate, diversity, equity, and inclusion (DEI) efforts increasingly face backlash, with equity in particular becoming marginalized in both scholarly and practitioner discourse despite its central importance for ensuring fair allocation of opportunities and resources across the employee lifecycle.
Tiffany M. Trzebiatowski +2 more
wiley +1 more source
International Insolvency Review, EarlyView.Abstract Although a local experiment, the promulgation of the Regulations of Shenzhen Special Economic Zone on Personal Bankruptcy (SPBR) in 2020 was hailed as a significant milestone in China's insolvency lawmaking which has thus far addressed only corporate insolvencies.
Jenny Fu, Jin Chun
wiley +1 more source
Ultra-Realistic Fake Digital Advertising Campaigns
In today's fast-paced digital landscape a new type of visual storytelling is taking shape: ultra-realistic fake advertising campaigns. These campaigns use hyper-realistic imagery and immersive storytelling techniques to create striking, memorable ...
Murtarelli, Grazia +2 more
core +1 more source
The continuity heuristic: Temporal extrapolation in consumer judgment
Journal of Consumer Psychology, EarlyView.Abstract From choosing an established brand over a newcomer to deciding when to replace a product or commit to a subscription, consumers routinely make judgments about how much longer things will last. Across 24 studies (N = 9718), this research introduces and tests the continuity heuristic, an intuitive forecasting strategy in which consumers use how ...
Matthew Fisher, Adam H. Smiley
wiley +1 more source