Results 111 to 120 of about 29,065 (307)

Forms and Content of Social Advertising: Raising Risk Awareness and Alert Behavior Patterns in Online Communication

Виртуальная коммуникация и социальные сети
As teenagers and young people grow more and more dependent on online communication, they become more psychologically vulnerable to numerous potential threats that thrive on the Internet. Social advertising may help to develop the necessary risk awareness
Aleksandr V. Ovrutsky, Gulnora K. Ovrutskaya   +1 more
doaj   +1 more source

Heuristic optimization algorithms for advertising campaigns

Expert Systems with Applications
In this paper, two optimization problems within the scope of marketing campaign design are studied. In particular, two ad positioning problems are analyzed with the objective of minimizing the cost of all the chosen media while ensuring that a set of constraints is fulfilled.
Álvaro Seco, Natalia López, Fernando Rubio 0001   +2 more
openaire   +2 more sources

The role of, and key considerations for, advertising campaigns and educational awareness workshops within the work-related road safety context

, 2012
Australian and international evidence suggests that, in the work-related driving context, road crashes account for a substantial number of occupational incidents. In the attempt to reduce injury and improve safety, organisations may implement an array of
Lewis, Ioni M., Wishart, Darren E., Rowland, Bevan D.   +2 more
core  

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Guerrilla advertising cases study in public transport

Business: Theory and Practice
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė, Margarita Išoraitė   +1 more
doaj   +1 more source

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand [PDF]

Journal of Emerging Trends in Marketing and Management, 2016
Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable.
Grigaliūnaitė, Viktorija, Pilelienė, Lina   +1 more
doaj  

Issues in cross-cultural studies of advertising audiovisual material

, 2007
This article presents an approach to cross-cultural studies of advertising audiovisual material that departs from the typical rigid marketing models.
Desmarais, Fabrice
core  

From Corporate Social Responsibility to Organizational Resilience: The Role of Sustainability Control Systems and Governance Heterogeneity

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has increasingly been recognized as a strategic lever for enhancing organizational resilience. Although CSR literature is abundant, prior research has not fully explained how distinct CSR types, such as altruistic, promotional, and value‐creating, influence organizational resilience through sustainability ...
Badar Latif, Said Elbanna, Abdul Hanan, Taewoo Roh   +3 more
wiley   +1 more source

Brand promotion through online advertising: current tools

Цифровая социология
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its ...
K. A. Arzhanova, A. I. Eremeeva
doaj   +1 more source