Results 111 to 120 of about 249,349 (306)

Smart Pacing for Effective Online Ad Campaign Optimization

, 2015
In targeted online advertising, advertisers look for maximizing campaign performance under delivery constraint within budget schedule. Most of the advertisers typically prefer to impose the delivery constraint to spend budget smoothly over the time in ...
Lee, Kuang-chih, Li, Wentong, Lu, Quan, Qi, Hang, Xu, Jian   +4 more
core   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening, David Young, Lee De‐Wit, Lucia A. Reisch   +3 more
wiley   +1 more source

Communication strategies for designing Facebook advertising campaigns to recruit rural participants to develop healthcare delivery interventions. [PDF]

J Clin Transl Sci, 2020
Flood-Grady E, Hough D, Damiani RE, Gebru NM, Fedele DA, Leeman RF, Krieger JL.   +6 more
europepmc   +1 more source

Managing Risk of Bidding in Display Advertising

, 2017
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs an auction mechanism to automate the impression level media buying; and ...
Amin K., Crouhy M., Elton E. J., Graepel T., Hull J., Markowitz H., Mun J., Muthukrishnan S., Sharpe W. F., Wang X., Wasserman L.   +10 more
core   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Internet-induced marketing techniques: Critical factors in viral marketing campaigns [PDF]

, 2008
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined.
Bourlakis, M, Li, F, Papagiannidis, S, Woerndl, M   +3 more
core  

Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions

, 2017
One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions.
Chapelle, Olivier, Lefortier, Damien, Vasile, Flavian   +2 more
core   +1 more source

From Corporate Social Responsibility to Organizational Resilience: The Role of Sustainability Control Systems and Governance Heterogeneity

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has increasingly been recognized as a strategic lever for enhancing organizational resilience. Although CSR literature is abundant, prior research has not fully explained how distinct CSR types, such as altruistic, promotional, and value‐creating, influence organizational resilience through sustainability ...
Badar Latif, Said Elbanna, Abdul Hanan, Taewoo Roh   +3 more
wiley   +1 more source

Forms and Content of Social Advertising: Raising Risk Awareness and Alert Behavior Patterns in Online Communication

Виртуальная коммуникация и социальные сети
As teenagers and young people grow more and more dependent on online communication, they become more psychologically vulnerable to numerous potential threats that thrive on the Internet. Social advertising may help to develop the necessary risk awareness
Aleksandr V. Ovrutsky, Gulnora K. Ovrutskaya   +1 more
doaj   +1 more source

A Meta‐Analysis and Systematic Review of Single‐Session Interventions for Eating Disorders

International Journal of Eating Disorders, EarlyView.
ABSTRACT Background There is a critical gap between the need for eating disorder (ED) treatment and provider availability. Single‐Session Interventions (SSIs) are structured programs intentionally designed for a single client encounter and show promise for filling ED‐treatment and prevention gaps by enhancing accessibility of evidence‐based ...
Sonakshi Negi, Marianna L. Thomeczek, Jennifer E. Wildes, Kelsie T. Forbush   +3 more
wiley   +1 more source