Results 111 to 120 of about 17,496 (264)

Igniting Technological and Non‐Technological Innovation for Economic Performance: Enhancing Results by Investing in Human Capital

Strategic Change, EarlyView.
ABSTRACT This study investigates how strategic renewal, driven by the interaction among technological, marketing, and organizational innovation, enhances firms' economic performance. Using a panel dataset of 8871 Spanish firms covering the period 2009–2016, we provide empirical evidence on the different effects of each type of innovation and their ...
Beatriz Forés, José María Fernández‐Yáñez, Olga Broto, Andreas Kallmuenzer   +3 more
wiley   +1 more source

Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht

Brünner Beiträge zur Germanistik und Nordistik, 2016
The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from
Pavlína Tesařová
doaj  

Reshaping Labor Intermediation: An Integrated Workforce Management Strategy to Contrast Agricultural Workers' Exploitation in Italy

Strategic Change, EarlyView.
ABSTRACT Labor exploitation within agri‐food supply chains poses significant ethical and managerial challenges, particularly in Mediterranean contexts where irregular employment practices persist. This study investigates the case of NoCap, a third‐party ethical certification initiative operating in Italy that integrates social responsibility into ...
Claudio Mirabella, Emanuele Schimmenti, Antonino Galati, Valeria Borsellino   +3 more
wiley   +1 more source

Institutional Fragility and E‐Business Adoption: A Study of SMEs in a Conflict‐Affected Economy

Strategic Change, EarlyView.
ABSTRACT This study examines e‐business adoption among SMEs in Yemen, a conflict‐affected and institutionally fragile economy. Drawing on a mixed‐methods design, it combines Partial Least Squares Structural Equation Modelling (PLS‐SEM) with qualitative interviews to analyse how war and firm size moderate the effects of key adoption drivers and barriers.
Ahmed Abdullah, Ahmed Almoraish, Abdul‐Fatahi Abdulai, Ahmad Samed Al‐Adwan, Wail Alhakimi, Ziad Abdelmoety   +5 more
wiley   +1 more source

Consumers' sensory assessments of bigleaf maple (Acer macrophyllum) syrup give way to a promising artisan industry

JSFA reports, Volume 5, Issue 3, Page 113-124, March 2025.
Abstract Background Most pure maple syrup produced in North America is produced from the sap of sugar maple trees (Acer saccharum). Interest is growing to utilize other maple species in different regions of North America outside the native range of sugar maple.
Ann E. Colonna, Eric T. Jones, Kent Wheiler   +2 more
wiley   +1 more source

Finding Plankton: A Marine Science Scavenger Hunt for Local Communities

Limnology and Oceanography Bulletin, EarlyView.
Abstract At a time of increasing political polarization and rapidly accelerating climate change, it is important to build public knowledge and empathy toward nature to foster behavioral changes; however, addressing a knowledge deficit can be insufficient to affect these changes.
Hannah M. Budroe, Holly M. Bik
wiley   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

The effect of competing direct-to-consumer advertising campaigns on the use of drugs for benign prostatic hyperplasia: time series analysis. [PDF]

J Gen Intern Med, 2015
Skeldon SC, Kozhimannil KB, Majumdar SR, Law MR.   +3 more
europepmc   +1 more source

Millennials' Hybrid Consumer Identities: Balancing Consumer Ethnocentrism

Psychology &Marketing, EarlyView.
ABSTRACT While consumer ethnocentrism has been widely examined, little is known about how consumers manage the persistent gap between ethnocentric attitudes and everyday purchasing behavior. Drawing on balance theory (Heider 1958), this study conceptualizes consumer ethnocentrism as a situationally activated balancing process rather than a stable ...
Barbora Vaculová, Clarinda Jansberg
wiley   +1 more source

Brand Sharing and New Drinking Occasions: A Content Analysis of How Alcohol Brands in Australia and Aotearoa New Zealand Promote Zero Alcohol Products. [PDF]

Drug Alcohol Rev
Keric D, Edwardes F, Stafford J, Harrison NJ, Mandzufas J, Bartram A, Pettigrew S.   +6 more
europepmc   +1 more source