Results 91 to 100 of about 249,349 (306)
Online Model Evaluation in a Large-Scale Computational Advertising Platform
, 2015 Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad impressions to ...
Dasdan, Ali +2 more
core +1 more source
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
AI and digital out-of-home advertising in smart cities
Smart Cities and Regional Development JournalThe purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj +1 more source
PENGARUHIKLAN MEDIA SOSIAL INSTAGRAM DAN MARKETPLACE SHOPEE ADS TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Taste Limited Store) [PDF]
This research aims to examine the influence of Instagram social media advertising and Shopee Ads marketplace on purchasing decisions. The population in this study consists of Instagram and Shopee consumers in the city of Malang, with a sample size of 385
Farhan Barlian, Farhan
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Digital Food Marketing to Children and Adolescents: Problematic Practices and Policy Interventions [PDF]
, 2011 Examines trends in digital marketing to youth that uses "immersive" techniques, social media, behavioral profiling, location targeting and mobile marketing, and neuroscience methods.
Jeff Chester, Kathryn Montgomery
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Business Strategy and the Environment, EarlyView.ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma +3 more
wiley +1 more source
Real-time Bidding for Online Advertising: Measurement and Analysis [PDF]
, 2013 The real-time bidding (RTB), aka programmatic buying, has recently become the fastest growing area in online advertising. Instead of bulking buying and inventory-centric buying, RTB mimics stock exchanges and utilises computer algorithms to automatically
Wang, Jun, Yuan, Shuai, Zhao, Xiaoxue
core +2 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Вестник Северо-Кавказского федерального университетаIntroduction. In the digitalization era, advertising campaigns are also influenced by digital technologies. In this regard, consumer behavior is changing, which manufacturers need to adapt to by resorting to the use of digital marketing tools.Goal ...
E. A. Ponomareva, Yu. V. Vyaltseva
doaj +1 more source
The value of implicit measures for internet advertising : evidence of mere exposure effects and their impact on consumer preference for pop-ups and banner ads : a thesis presented in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at Massey University, Albany, New Zealand [PDF]
, 2009 Cognitive and neuropsychological research points to evidence that "repeated, unreinforced exposure to a stimulus is sufficient to enhance one's attitude toward that stimulus", referred to as the mere exposure effect.
Cheung, Kuen Fong (Jenny)
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