Results 91 to 100 of about 1,255,569 (308)
The planning and implementation process of Programmatic Advertising campaigns in emerging markets
, 2021 Programmatic Advertising has developed rapidly in recent years and becomes the driver of exponential growth in online advertising. Programmatic Advertising initially involved Programmatic Buying and gradually evolved to include Programmatic Creative ...
Tiet, Thanh +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Transition of consumption models towards a circular economy is fundamental, particularly in the food packaging sector, which generates a high proportion of waste. In this context, consumers play a fundamental role, especially at the domestic level through separate waste collection, to limit the use of virgin materials and facilitate the reuse ...
Maria Vittoria Rizzo +3 more
wiley +1 more source
Advertising Capstone (ADV30002) Visiting Speaker Program 2019
, 2019 Recorded sessions from the Advertising Capstone Visiting Speaker program held between 15 August and 5 September ...
Anthony Thanaxay +7 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study advances a governance perspective on how firms implement, adopt, and routinize carbon accounting. Although prior research has identified several carbon accounting drivers and enablers, less is known about how these elements interact at the firm level to support the organizational embedding of carbon accounting.
Lei Ruan +4 more
wiley +1 more source
Measuring Consumer Interactivity in Response to Campaigns Coupling Mobile and Television Media.
, 2008 Consumers are increasingly using the mobiie channel to be interactive with television programming and advertisements. To understand this emerging phenomena, we develop a model (the LOOP), conceptualizing the consumers interactivity when using their ...
Davis, R, Sajtos, L
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Green claims pervade corporate communications, yet their informational value varies because stakeholders process them under bounded rationality—scarce attention and costly verification. This paper develops a conceptual signalling framework in which three parameters—signal diagnosticity (D), verification frictions (V) and available attention (A)
Luca Lancini
wiley +1 more source
Вестник Северо-Кавказского федерального университетаIntroduction. In the digitalization era, advertising campaigns are also influenced by digital technologies. In this regard, consumer behavior is changing, which manufacturers need to adapt to by resorting to the use of digital marketing tools.Goal ...
E. A. Ponomareva, Yu. V. Vyaltseva
doaj +1 more source
When Does SDG Adoption Increase ESG Risk? The Mediating Role of Risk Management
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate engagement with the United Nations' Sustainable Development Goals (SDGs) has expanded rapidly, yet its implications for firms' environmental, social and governance (ESG) risk remain insufficiently understood. Prior research has focused on the performance outcomes of SDG adoption while largely overlooking its potential to generate ESG
Francisco J. López‐Arceiz +1 more
wiley +1 more source
Научный диалогThe relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion.
Yu. V. Donskova +2 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Suboptimal foods, that is, safe and nutritious products that deviate from market standards because of cosmetic defects, packaging damage, or proximity to date labels, constitute a major source of avoidable food waste. Evidence on how firms can reduce this waste and capture value still remains fragmented across disciplines and supply‐chain ...
Marilena Gemtou +2 more
wiley +1 more source