Results 91 to 100 of about 29,065 (307)

Transformation of advertising campaigns of sales channels under the influence of digital technologies

Вестник Северо-Кавказского федерального университета
Introduction. In the digitalization era, advertising campaigns are also influenced by digital technologies. In this regard, consumer behavior is changing, which manufacturers need to adapt to by resorting to the use of digital marketing tools.Goal ...
E. A. Ponomareva, Yu. V. Vyaltseva
doaj   +1 more source

Visualizing ESG Signaling Through User‐Generated Content: A Strategic Foresight Framework for Symbolic Legitimacy in Hospitality Branding

Business Strategy and the Environment, EarlyView.
ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham, Pabitra Mitra, Sujoy Bhattacharya   +2 more
wiley   +1 more source

The Adoption of Sufficiency Practices in Sustainability‐Oriented Businesses: A Mixed‐Methods Study of Enablers, Challenges, and Benefits

Business Strategy and the Environment, EarlyView.
ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen, Laura Niessen‐Wade, Lisa Sophie Walsleben, Laura Beyeler, Emelie Scheurer   +4 more
wiley   +1 more source

Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases

Научный диалог
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion.
Yu. V. Donskova, A. D. Kurilova, Yu Zhang   +2 more
doaj   +1 more source

Spreading the virus : emotional tone of viral advertising and its effect on forwarding intentions and attitudes

, 2011
iral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of ...
Bolls, Paul, Eckler, Petya
core  

Consumer Adoption of Internet of Things

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar   +6 more
wiley   +1 more source

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj  

Implications of social judgement theory for persuasive advertising campaigns

, 2017
Advertising is generally aimed at increasing demand, influencing people to change brands or motivating people to make a purchase; advertising messages are designed to induce and lure consumers to buy particular products or services. The way the consumers
Nwammuo, Angela N., Asemah, Ezekiel S., Abusomwan, Success O., Arodoye, Liberty N.   +3 more
core   +1 more source

Consumer Mobile Phone Recycling Behaviour: A Systematic Review and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Mobile phone recycling has received increasing attention from scholars and practitioners due to its environmental, social, and economic impacts. However, knowledge about consumer mobile phone (MP) recycling behaviour is fragmented, making it challenging to develop effective strategies to promote this behaviour. This study follows the Preferred
Xinru (Angie) Jiang, Ninh Nguyen, Steven Greenland, Jacqueline K. Eastman, Chrystie Watson   +4 more
wiley   +1 more source