Results 91 to 100 of about 17,496 (264)

Brand promotion through online advertising: current tools

Цифровая социология
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its ...
K. A. Arzhanova, A. I. Eremeeva
doaj   +1 more source

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand [PDF]

Journal of Emerging Trends in Marketing and Management, 2016
Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable.
Grigaliūnaitė, Viktorija, Pilelienė, Lina   +1 more
doaj  

Heuristic optimization algorithms for advertising campaigns

Expert Systems with Applications
In this paper, two optimization problems within the scope of marketing campaign design are studied. In particular, two ad positioning problems are analyzed with the objective of minimizing the cost of all the chosen media while ensuring that a set of constraints is fulfilled.
Álvaro Seco, Natalia López, Fernando Rubio 0001   +2 more
openaire   +2 more sources

Greenwashing in the Spotlight: Synthesising Evidence on Unethical Environmental Claims and Future Pathways

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan, Norah Albishri, Bhumika Gupta, Piera Centobelli, Manlio Del Giudice   +4 more
wiley   +1 more source

Guerrilla advertising cases study in public transport

Business: Theory and Practice
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė, Margarita Išoraitė   +1 more
doaj   +1 more source

Digital Rights Activism in Multilevel Governance

European Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley   +1 more source

Weight Bias Internalisation and Health‐Related Quality of Life in Adolescents: What Role Do Family Meals Play?

European Eating Disorders Review, EarlyView.
ABSTRACT Objective Weight bias internalisation (WBI) has been associated with poorer health‐related quality of life (HRQoL), however, evidence in community‐based adolescent samples remains scarce. Family meals have shown protective effects on adolescent health, yet their role in the relationship between WBI and HRQoL has not yet been explored.
Jaume Broto‐Puig, Miriam Latorre‐Millán, Eva Penelo, Anna Bach‐Faig, David Sánchez‐Carracedo   +4 more
wiley   +1 more source

Impact of evidence‐based information on horse owners' misconceptions of colic

Equine Veterinary Journal, EarlyView.
Abstract Background Misconceptions can be defined as ‘false, persistent beliefs’ or ‘inaccurate, prior knowledge’ and can influence decision‐making. Objectives To investigate the impact of evidence‐based information on UK horse owners' decision‐making for colic. Study Design Mixed‐methods cross‐sectional study.
K. L. Burrell, G. C. W. England, J. H. Burford, S. L. Freeman   +3 more
wiley   +1 more source

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis

İletişim Kuram ve Araştırma Dergisi
Guerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
doaj   +1 more source

The Unintended Consequences of Sugar‐Sweetened Beverage Taxes on Sales and Prices of Beer Beverages

Health Economics, EarlyView.
ABSTRACT This paper estimates the causal effect of Berkeley's sugar‐sweetened beverage (SSB) tax on beer purchases and prices using retail scanner data from 2014 to 2015. Applying both synthetic control and difference‐in‐differences (DID) approaches, we find that the tax reduced beer purchases within Berkeley by 8.9%, while having a negligible effect ...
Lei Pan, Xiaoyong Zheng
wiley   +1 more source