The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]
AEA Pap Proc, 2023 Ho L +16 more
europepmc +1 more source
Categorization of Mobile Advertising Campaigns [PDF]
The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.
Pousttchi, Key, Wiedemann, Dietmar Georg
core +1 more source
Evolution of an Epidemic: 25 Years of HIV/AIDS Media Campaigns in the U.S. [PDF]
, 2006 Traces the development of national public education campaigns, from those aimed at raising general awareness, to treatment and prevention. Looks at the role played by entertainment media, including more recent initiatives focusing on the global ...
Julia Davis
core
Visual Arguments and Moral Causes in Charity Advertising: Ethical Considerations [PDF]
, 2015 Social advertising often employs persuasive imagery in support of a morally laden cause. These visual arguments can take the form of veridical representations of the given situation or the form of purposeful visual blends.
Grancea, Ioana
core +1 more source
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Impact of Advertising Campaigns Among Online Gamblers: The Role Perceptions of Social Support and Personality Traits. [PDF]
Front Psychiatry, 2021 Tessier S, Romo L, Zerhouni O.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
International Journal of Communication, 2013 This article traces the development of online political advertising across four presidential election cycles (2000–2012) to outline an agenda for scholarly research. In 2000, campaigns purchased banner advertisements on sites such as AOL.com.
Lisa Barnard, Daniel Kreiss
doaj
GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN [PDF]
This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Forker, Olan D. +3 more
core +1 more source
This Is Reform? Predicting the Impact of the New Campaign Financing Regulations [PDF]
, 2002 McCain-style campaign finance regulation is the new campaign reality. But what exactly will this reformist utopia look like? Assessing the "reformed" campaign of the future against the stated desires and expectations of the principal campaign finance ...
Patrick Basham
core