Results 81 to 90 of about 29,065 (307)
Impact of Advertising Campaigns Among Online Gamblers: The Role Perceptions of Social Support and Personality Traits. [PDF]
Front Psychiatry, 2021 Tessier S, Romo L, Zerhouni O.
europepmc +1 more source
A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
International Journal of Communication, 2013 This article traces the development of online political advertising across four presidential election cycles (2000–2012) to outline an agenda for scholarly research. In 2000, campaigns purchased banner advertisements on sites such as AOL.com.
Lisa Barnard, Daniel Kreiss
doaj
Advertising Capstone (ADV30002) Visiting Speaker Program 2019
, 2019 Recorded sessions from the Advertising Capstone Visiting Speaker program held between 15 August and 5 September ...
Anthony Thanaxay +7 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental management accounting (EMA) is increasingly recognised as essential for carbon governance, accountability and net zero transitions, yet research has overlooked how sustainability is negotiated within mission‐driven but commercially exposed service organisations such as private hospitals in developing economies, a sector often ...
M. M. Swalih, Ronita Ram, Edward Tew
wiley +1 more source
AI and digital out-of-home advertising in smart cities
Smart Cities and Regional Development JournalThe purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj +1 more source
The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads [PDF]
Smoking exerts a considerable burden not only on those who smoke but just as well on society at large. In response, governments and institutions often resort to advertising which aims to discourage smoking. Unfortunately, our knowledge of the workings of
Irena Vida, Domen Bajde
core
Food Waste Applications Beyond the West: Archetypes and Insights From China
Business Strategy and the Environment, EarlyView.ABSTRACT Food waste is a major challenge for sustainable development, but digital solutions designed to reduce it remain unevenly distributed globally. Food waste mobile applications (FWMAs) have emerged as promising tools for reducing food surpluses through redistribution and improved household food management.
Jiequan Hong +2 more
wiley +1 more source
Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysis [PDF]
Increasing demand for marketing accountability requires an efficient allocation of marketing expenditures. Managers who know the elasticity of their marketing instruments can allocate their budgets optimally.
Rebecca Heuke +2 more
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The representation of the Italian culture in Nike's Campaigns: A cross-linguistic analysis
, 2023 reservedEffective advertising is essential for big companies to make an impact, but how is it possible to archive it? What makes advertisement effective in a globalised world?
PADOIN, AURORA
core
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source