Results 81 to 90 of about 1,255,569 (308)
Business Strategy and the Environment, EarlyView.ABSTRACT Sufficiency is increasingly seen as a necessary complement to efficiency and circularity strategies to help prevent the transgression of planetary boundaries. However, empirical evidence on their broader relevance in business remains limited.
Maike Gossen +4 more
wiley +1 more source
Impact of Advertising Campaigns Among Online Gamblers: The Role Perceptions of Social Support and Personality Traits. [PDF]
Front Psychiatry, 2021 Tessier S, Romo L, Zerhouni O.
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The intersection between corporate entities and political institutions—commonly referred to as corporate political connections (CPCs)—significantly influences firms' strategic conduct and their environmental obligations. Although academic interest in this area has grown, the ethical dimensions of CPCs in relation to environmental ...
Ahmed A. Elamer +2 more
wiley +1 more source
GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN [PDF]
This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Reberte, J. Carlos +3 more
core
Advertising Wearout in the Transport Accident Commission Road Safety Campaigns [PDF]
, 2018 This paper uses a varying coefficient regression model to investigate whether there is any significant advertising wearout in the Transport Accident Commission (TAC) road safety campaigns on Victorian television.
Fry, Tin R. L.
core +1 more source
Beyond Awareness: Emotional and Physiological Reactions to Climate Terminology
Business Strategy and the Environment, EarlyView.ABSTRACT The terminology used to describe climate change has become increasingly contested in sustainability and organizational communication. However, existing research provides mixed evidence regarding the effectiveness of different climate‐related terms.
Petra Dickel, Robert Mai
wiley +1 more source
Health disparities in chronic liver disease
Hepatology, EarlyView., 2022 Abstract The syndemic of hazardous alcohol consumption, opioid use, and obesity has led to important changes in liver disease epidemiology that have exacerbated health disparities. Health disparities occur when plausibly avoidable health differences are experienced by socially disadvantaged populations.
Ani Kardashian +3 more
wiley +1 more source
A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012
International Journal of Communication, 2013 This article traces the development of online political advertising across four presidential election cycles (2000–2012) to outline an agenda for scholarly research. In 2000, campaigns purchased banner advertisements on sites such as AOL.com.
Lisa Barnard, Daniel Kreiss
doaj
AI and digital out-of-home advertising in smart cities
Smart Cities and Regional Development JournalThe purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj +1 more source
Online Ad-fraud in Search Engine Advertising Campaigns
, 2015 Part 4: Data Management and Information AdvertisingInternational audienceSearch Engine Advertising has grown strongly in recent years and amounted to about USD 60 billion in 2014.
Mladenow, Andreas +7 more
core +1 more source