Results 61 to 70 of about 29,065 (307)
Managing advertising campaigns — an approximate planning approach [PDF]
Frontiers of Computer Science, 2012 We consider the problem of displaying commercial advertisements on web pages, in the "cost per click" model. The advertisement server has to learn the appeal of each type of visitor for the different advertisements in order to maximize the profit. Advertisements have constraints such as a certain number of clicks to draw, as well as a lifetime.
Girgin, Sertan +3 more
openaire +3 more sources
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
CTR prediction for optimizing the negotiation of internet advertising campaigns [PDF]
, 2020 Web advertising campaigns have the particularity that allow to measure the performance of campaigns based on different metrics, among which are the cost per thousand impressions (CPM-Cost Per mille), cost per click (CPC) and the click-to-print ratio (CTR-
Jesús Vargas +13 more
core +1 more source
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers
Romanian Journal of Communications and Public Relations, 2017 As consumption has become a major aspect that characterizes the life of people currently aged 55 and older, fervent public and academic debates have been raised around the accurate portrayal of seniors in advertising.
Alina Duduciuc
doaj +3 more sources
Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market
E-Management, 2019 General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of ...
E. V. Sumarokova, A. O. Anishchik
doaj +1 more source
, 2012 The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and ...
Calderwood, Richard John
core