Results 51 to 60 of about 17,496 (264)
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Studia Ekonomiczne i RegionalneThis paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages.
Chmielewska Aleksandra Maria +1 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing adoption of sustainable business models, environmental decline and social disparities continue to accelerate. Strong sustainable business models offer an alternative by prioritizing ecological limits and systemic change. Drawing on an integrative literature review and business model modularization, this study examines how ...
Maike Gossen +3 more
wiley +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
Do Sustainability Committees Mitigate or Exacerbate ESG Decoupling?
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the impact of sustainability committees (SCs) on environmental, social, and governance (ESG) decoupling in US publicly listed firms. In particular, it examines their influence on overall and dimension‐specific (E, S, G) ESG decoupling and distinguishes their effects on internal versus external ESG actions.
Weite Qiu +4 more
wiley +1 more source
Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers
Romanian Journal of Communications and Public Relations, 2017 As consumption has become a major aspect that characterizes the life of people currently aged 55 and older, fervent public and academic debates have been raised around the accurate portrayal of seniors in advertising.
Alina Duduciuc
doaj +3 more sources
Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market
E-Management, 2019 General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of ...
E. V. Sumarokova, A. O. Anishchik
doaj +1 more source
Efficiency of Online Advertising Strategies on Romanian Social Networking Websites [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred ...
Lucia Nicoleta Barbu +2 more
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