Results 51 to 60 of about 29,065 (307)
British Educational Research Journal, EarlyView.Abstract Situating the study within an ecological perspective on language education, this article examines how secondary schools in England present Modern Languages (MLs) on official school websites. Focusing on 44 schools in Local Authorities with the lowest percentage average entry for the Languages pillar of the EBacc, we built a text database ...
Zhu Hua, Yunpeng Du, Elin Arfon
wiley +1 more source
Finding Cinderella’s shoe: Guidelines for the planning of contemporary outdoor advertising media. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2017 The main aim of this study was to explore how experienced media practitioners plan contemporary outdoor advertising in the South African context. In depth interviews were conducted with purposively sampled participants at media agencies responsible for ...
Prof Thérèse Roux
doaj
Using Intrinsic Values in Advertising Campaign: A Social Awareness Approach
Journal of Architecture, Art & Humanistic Science, 2020 Materialistic values have become the primary status of most Egyptian society. This may be due to their attempts to satisfy some of their needs by owning things. Many institutions have been able to take advantage of this trend as a means of selling points,
Aliaa Turafy
doaj +1 more source
British Educational Research Journal, EarlyView.Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley +1 more source
The Role of Virtual Social Media Influencers in Brand Advertising Design [PDF]
ERU Research JournalUsing celebrities in advertising is one of the marketing strategies used by brands and institutions, but it has evolved with the emergence of social media, and they are now called influencers. We find that influencers have the ability to reach consumers,
Enas Kamal
doaj +1 more source
Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
Studia Ekonomiczne i RegionalneThis paper presents a novel predictive model for advertising campaigns in IPTV networks that uses the advanced geolocation-based display of advertising messages.
Chmielewska Aleksandra Maria +1 more
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
Maǧallaẗ Al-Turāṯ wa Al-TaṣmīmAdvertising campaigns are a tool for transformation and expression of any activity, whether educational, commercial or service, and the vital role they play in shaping the opinions of recipients towards the idea or product. From the traditional format to
Dr. Ahmed Sayed Hamoda El Sayed
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT As firms increasingly incorporate environmental, social, and governance (ESG) concerns into their strategic agendas, stakeholder legitimacy—an audience‐conferred judgment of organizational appropriateness—has become pivotal. We theorize legitimacy as expanding a hybrid response portfolio in which firms may pursue substantive change (business ...
Min‐Jae Lee +3 more
wiley +1 more source