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Finding Cinderella’s shoe: Guidelines for the planning of contemporary outdoor advertising media. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2017 The main aim of this study was to explore how experienced media practitioners plan contemporary outdoor advertising in the South African context. In depth interviews were conducted with purposively sampled participants at media agencies responsible for ...
Prof Thérèse Roux
doaj
The Role of Virtual Social Media Influencers in Brand Advertising Design [PDF]
ERU Research JournalUsing celebrities in advertising is one of the marketing strategies used by brands and institutions, but it has evolved with the emergence of social media, and they are now called influencers. We find that influencers have the ability to reach consumers,
Enas Kamal
doaj +1 more source
Using Intrinsic Values in Advertising Campaign: A Social Awareness Approach
Journal of Architecture, Art & Humanistic Science, 2020 Materialistic values have become the primary status of most Egyptian society. This may be due to their attempts to satisfy some of their needs by owning things. Many institutions have been able to take advantage of this trend as a means of selling points,
Aliaa Turafy
doaj +1 more source
Implications of social judgement theory for persuasive advertising campaigns
, 2017 Advertising is generally aimed at increasing demand, influencing people to change brands or motivating people to make a purchase; advertising messages are designed to induce and lure consumers to buy particular products or services. The way the consumers
Nwammuo, Angela N. +3 more
core +1 more source
The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility
Business Strategy and the Environment, EarlyView.ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley +1 more source
ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis
Business Strategy and the Environment, EarlyView.ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq +2 more
wiley +1 more source
Хабаршысы. Экономика сериясыThis article proposes an original approach to evaluating the effectiveness of online advertising, based on a combination of various indicators: consumer attention, the view-through rate of advertising banners and messages, banner placement on a web page,
M.A. Sheynina, I.I. Skorobogatykh
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma +3 more
wiley +1 more source
Maǧallaẗ Al-Turāṯ wa Al-TaṣmīmAdvertising campaigns are a tool for transformation and expression of any activity, whether educational, commercial or service, and the vital role they play in shaping the opinions of recipients towards the idea or product. From the traditional format to
Dr. Ahmed Sayed Hamoda El Sayed
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Measurement and optimization of online advertising campaigns [PDF]
, 2012 The main goal of this thesis is to find out whether best practices are used in measuring, evaluation and optimization of online PPC campaigns and whether Czech professional community agrees with these best practices.
Koukal, Stanislav
core