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Planning advertising campaigns in the view of cognitive styles between man and woman

Journal of Architecture, Art & Humanistic Science, 2019
The main purpose of any advertising campaign is conviction the recipient and from here comes the importance of this accurate study of psychology to the recipient in all its sides, as there are many factors that affects the recipient of most important the
Heba Amir
doaj   +1 more source

The World According to Dave Trott: An Interview

Westminster Papers in Communication and Culture, 2020
Considered one of the UK’s advertising’s ‘inspiring minds’ (History of Advertising Trust, 2018) creative director, copywriter and author Dave Trott has worked on iconic campaigns for the likes of Toshiba, Holsten Pils, Ariston and Pepsi and with agencies
Carl W Jones
doaj   +2 more sources

Fairness perceptions in marketing strategy and across the marketing mix: An integrative review and call to action

Consumer Psychology Review, EarlyView.
Abstract Fairness is a foundational and highly consequential construct in marketing, shaping purchase intentions, brand attitudes, complaints, boycotts, and word‐of‐mouth. Yet extant consumer research has largely concentrated on price fairness, leaving fairness across the rest of marketing strategy and the marketing mix comparatively underexplored ...
Elizabeth M. S. Friedman, Franklin Shaddy   +1 more
wiley   +1 more source

Negative Campaign Advertising: Demobilizer or Mobilizer? [PDF]

American Political Science Review, 1999
As political campaigns become increasingly adversarial, scholars are giving some much-needed attention to the effect of negative advertising on turnout. In a widely recognized Review article and subsequent book, Ansolabehere and his colleagues (1994, 1995) contend that attack advertising drives potential voters away from the polls.
Wattenberg, Martin P., Brians, Craig Leonard   +1 more
openaire   +3 more sources

Conceptualizing algorithmic inequality and future agenda. An annual review of information science and technology (ARIST) paper

Journal of the Association for Information Science and Technology, EarlyView.
Abstract The issue of inequality caused by algorithms, termed ‘algorithmic inequality’, has recently attracted scholarly attention in many disciplines due to its profound implications for society. While the body of literature on algorithmic inequality has grown, there remains a lack of comprehensive understanding of its nature, drivers, and impact ...
Shiwei Jia, Jia Tina Du, Hui Yan
wiley   +1 more source

Awareness of the Black Triangle Scheme among healthcare professionals and consumers in Australia: A mixed‐methods study exploring reporting intentions and suggested improvements

British Journal of Clinical Pharmacology, EarlyView.
Aims The Black Triangle Scheme, introduced in 2018 in Australia, does not appear to have increased the quantity of adverse drug event (ADE) reports. This study evaluated healthcare professionals' (HCPs') and consumers' awareness of the scheme, its influence on intentions for future ADE reporting, and suggested improvements.
Eyob Alemayehu Gebreyohannes, Sieta T. de Vries, Mohammed Gebre Dedefo, Oliver Frank, Myra Thiessen, Lisa Kalisch Ellett, Christopher Thornton, Renly Lim   +7 more
wiley   +1 more source

Designing of social media advertising campaigns on the Internet

Journal of Architecture, Art & Humanistic Science, 2018
In a short time, the Internet was able to overcome all restrictions and barriers in terms of continuous presence and availability to the public at any time, reducing the gap between the public and the communicator, which led to talk about social ...
Abeer Abdo, Samar El Said, Menatullah Mohamed   +2 more
doaj   +1 more source

Sexism in the advertising discourse of Ukraine

Journal of Education, Health and Sport, 2021
The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.
Y. Khodachuk, Y. Maslova
doaj   +1 more source

Consumer-to-Consumer Online Sharing of Co-Creative Advertising Campaigns [PDF]

, 2015
This thesis aims to increase understanding of what motivates consumer-to-consumer (C2C) sharing of co-creative advertising campaigns on social media platforms.
Wright, Gena
core   +1 more source

‘More than information’: A social listening and platform architecture analysis of online special educational needs and disabilities discourse

British Educational Research Journal, EarlyView.
Abstract Parents of children with special educational needs and disabilities (SEND) increasingly seek information and support through online discussions, yet little is known about how architectural features of digital platforms shape the interactions and support that parents encounter. The paper makes two contributions: First, it develops and applies a
Alan Shaw, Patricia A. Shaw
wiley   +1 more source