Results 41 to 50 of about 17,496 (264)

Designing of social media advertising campaigns on the Internet

Journal of Architecture, Art & Humanistic Science, 2018
In a short time, the Internet was able to overcome all restrictions and barriers in terms of continuous presence and availability to the public at any time, reducing the gap between the public and the communicator, which led to talk about social ...
Abeer Abdo, Samar El Said, Menatullah Mohamed   +2 more
doaj   +1 more source

Sexism in the advertising discourse of Ukraine

Journal of Education, Health and Sport, 2021
The article identifies the reasons for the use of sexist advertising in the Ukrainian media discourse and its impact on the formation of women's image and social well-being. Sexist advertising campaigns of Ukrainian organizations are analyzed.
Y. Khodachuk, Y. Maslova
doaj   +1 more source

Between soft power and suspicion: Chinese international students as diasporic actors in U.S.‐China geopolitical tensions

British Educational Research Journal, EarlyView.
Abstract This study examines the under‐theorized political role and identity of Chinese international students, who emerge as significant actors caught between U.S. soft power ambitions and rising geopolitical suspicion. Amid escalating U.S.‐China tensions, these students are forced to confront environments shaped by competing geopolitical discourses ...
Jing Yu
wiley   +1 more source

Finding Cinderella’s shoe: Guidelines for the planning of contemporary outdoor advertising media. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2017
The main aim of this study was to explore how experienced media practitioners plan contemporary outdoor advertising in the South African context. In depth interviews were conducted with purposively sampled participants at media agencies responsible for ...
Prof Thérèse Roux
doaj  

The Role of Virtual Social Media Influencers in Brand Advertising Design [PDF]

ERU Research Journal
Using celebrities in advertising is one of the marketing strategies used by brands and institutions, but it has evolved with the emergence of social media, and they are now called influencers. We find that influencers have the ability to reach consumers,
Enas Kamal
doaj   +1 more source

Using Intrinsic Values in Advertising Campaign: A Social Awareness Approach

Journal of Architecture, Art & Humanistic Science, 2020
Materialistic values have become the primary status of most Egyptian society. This may be due to their attempts to satisfy some of their needs by owning things. Many institutions have been able to take advantage of this trend as a means of selling points,
Aliaa Turafy
doaj   +1 more source

The Degradation of Access‐Based Business Models: Customer Misbehavior and Shared Mobility

Business Strategy and the Environment, EarlyView.
ABSTRACT Access‐based services are considered one of the strategies to embed sustainability in business models. Yet, because the evolution of these business models has been overlooked, we do not know whether their promise to create triple value is sustained.
Andres Camacho, Carmen Valor
wiley   +1 more source

Current Trends and Future Research in Management Control for Sustainability in Retail

Business Strategy and the Environment, EarlyView.
ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley   +1 more source

Applying a Systems Thinking Approach to Circular Economy Transitions: Insights From the Use of a Sociotechnical Systems Approach Within the UK Hospitality Sector

Business Strategy and the Environment, EarlyView.
ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow, Hannah Collis, Fiona Charnley   +2 more
wiley   +1 more source

Formulating visual concepts in designing advertising campaigns for projects of the sustainable development plan in Egypt 2030

Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm
Advertising campaigns are a tool for transformation and expression of any activity, whether educational, commercial or service, and the vital role they play in shaping the opinions of recipients towards the idea or product. From the traditional format to
Dr. Ahmed Sayed Hamoda El Sayed
doaj   +1 more source