Results 21 to 30 of about 29,065 (307)
Handbook of Research on New Media Applications in Public Relations and Advertising
, 2020 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
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Campaign Advertising and Voter Welfare [PDF]
Review of Economic Studies, 2002 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire +8 more sources
Journal of Architecture, Art & Humanistic Science, 2022 The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily
Aliaa Turafy
doaj +1 more source
Features of the use of advertising campaigns in the tourism sector
Розвиток методів управління та господарювання на транспорті, 2020 In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact ...
Olga V. Nazarenko, Natalia S. Martynova
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What is creative to whom and why? Perceptions in advertising agencies
, 2003 The authors apply recent advances in creativity theory to discover perceptual differences in the factors of strategy, originality, and artistry among creatives and noncreatives.
Koslow, Scott +2 more
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Role of tourism advertising campaigns in improving destination image
, 2022 Purpose: The current paper aims to study the role of tourism advertising campaigns in improving the destination image and to propose a framework for improving the effectiveness of these campaigns.
Alakhras, Hebatullah Atef +3 more
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Main aspects of project management brand promotion using audience data in a digital environment
Ученые записки Российской академии предпринимательства, 2021 The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the participation of technology platforms and data ...
M. A. Sheynina
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REMARKS ABOUT ONLINE ADVERTISING - A QUALITATIVE RESEARCH AMONG ROMANIAN PROFESSIONALS [PDF]
Annals of the University of Oradea: Economic Science, 2015 In the online environment, the users have more control regarding what they want to see and this affects the advertising they are exposed to (due to the profiles created by the websites they have visited).
Acatrinei Carmen
doaj
Administration of government advertising arrangements: August 2011 to March 2013 [PDF]
, 2013 This audit assessed the effectiveness of selected government agencies’ administration in developing advertising campaigns and implementing key processes, and the ongoing administration of the campaign advertising framework.
core
Swedish farmers' approval of nudges
Agribusiness, EarlyView.Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen +2 more
wiley +1 more source