Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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The Minimal Persuasive Effects of Campaign Contact in General Elections: Evidence from 49 Field Experiments [PDF]
, 2017 Significant theories of democratic accountability hinge on how political campaigns affect Americans' candidate choices. We argue that the best estimate of the effects of campaign contact and advertising on Americans' candidates choices in general ...
Broockman, DE, Kalla, JL
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Managing advertising campaigns -- an approximate planning approach [PDF]
, 2012 International audienceWe consider the problem of displaying commercial advertisements on web pages, in the "cost per click" model. The advertisement server has to learn the appeal of each type of visitor for the different advertisements in order to ...
Girgin, Sertan +3 more
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Rational vs emotional communication models. Definition parameters of advertising discourses [PDF]
, 2018 The new information technology, as well as changes in the consumer, have generated transformations in the strategic advertising focus. Since rational communication focuses on the product, it seeks clarity by articulating benefits and by relying on ...
Farràn Teixidó, Eduard +2 more
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Journal of Architecture, Art & Humanistic Science, 2022 The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily
Aliaa Turafy
doaj +1 more source
The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising [PDF]
, 2014 © 2014 International Union of Psychological Science. Distressing health promotion advertising involves the elicitation of negative emotion to increase the likelihood that health messages will stimulate audience members to adopt healthier behaviors ...
Advertising Standards Authority +47 more
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Quasi-film commercials. Analysis of selected car manufacturer campaigns [PDF]
, 2017 When seeking original forms of expression, contemporary commercials often reach for the achievements of film making. That is reflected in references to the conventions of certain film genres, and the references to particular films.
Barczyk-Sitkowska, Agnieszka
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Features of the use of advertising campaigns in the tourism sector
Розвиток методів управління та господарювання на транспорті, 2020 In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact ...
Olga V. Nazarenko, Natalia S. Martynova
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Modernity in British advertising: selling cocoa and chocolate in the 1930s [PDF]
, 2017 Purpose: The purpose of this paper is to analyse the evolution of 'push' marketing in the confectionery industry in Britain during the 1930s. It examines the interplay between a manufacturer and advertising agency in creating advertising for cocoa and ...
French, Michael
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Main aspects of project management brand promotion using audience data in a digital environment
Ученые записки Российской академии предпринимательства, 2021 The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the participation of technology platforms and data ...
M. A. Sheynina
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