Results 21 to 30 of about 1,255,569 (308)
Campaign Advertising and Voter Welfare [PDF]
Review of Economic Studies, 2002 zbMATH Open Web Interface contents unavailable due to conflicting licenses.
openaire +8 more sources
Journal of Architecture, Art & Humanistic Science, 2022 The world in year 2020 suffers from a new virus Covid-19 and most of audiences get their knowledge about this virus, how to deal with and how to protect themselves from it from media and through awareness campaigns. Visualizing information is more easily
Aliaa Turafy
doaj +1 more source
Features of the use of advertising campaigns in the tourism sector
Розвиток методів управління та господарювання на транспорті, 2020 In recent decades, the development of the tourism industry has been a worldwide trend. The interest shown in the development of the tourism sector is associated not only with the fact that the industry is developing dynamically but also with the fact ...
Olga V. Nazarenko, Natalia S. Martynova
doaj +1 more source
Handbook of Research on New Media Applications in Public Relations and Advertising
, 2021 As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today'
Esiyok,E.
core +1 more source
Role of Tourism Advertising Campaigns in Improving Destination Image
, 2022 Purpose: The current paper aims to study the role of tourism advertising campaigns in improving the destination image and to propose a framework for improving the effectiveness of these campaigns.
Khalil, R. A. (Rasha) +3 more
core +2 more sources
Main aspects of project management brand promotion using audience data in a digital environment
Ученые записки Российской академии предпринимательства, 2021 The development of digital communication tools and promotion methods has changed the approaches to planning and implementing campaigns on the Internet. Campaigns using audience data are implemented with the participation of technology platforms and data ...
M. A. Sheynina
doaj +1 more source
REMARKS ABOUT ONLINE ADVERTISING - A QUALITATIVE RESEARCH AMONG ROMANIAN PROFESSIONALS [PDF]
Annals of the University of Oradea: Economic Science, 2015 In the online environment, the users have more control regarding what they want to see and this affects the advertising they are exposed to (due to the profiles created by the websites they have visited).
Acatrinei Carmen
doaj
Administration of government advertising arrangements: August 2011 to March 2013 [PDF]
, 2013 This audit assessed the effectiveness of selected government agencies’ administration in developing advertising campaigns and implementing key processes, and the ongoing administration of the campaign advertising framework.
core
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source
Successful Collaboration Between Marketers and Agencies: Towards a Client perspective on Advertising Development [PDF]
, 2012 The relationship between clients and agencies involved in developing quality advertising campaigns has long been an area of interest for researchers. Much of the early research focussed on the factors which contributed to the origins, functioning and ...
Calderwood, Richard John
core