Results 31 to 40 of about 29,065 (307)
Agribusiness, EarlyView.Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley +1 more source
THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES
Green, Blue and Digital Economy JournalPurpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj +1 more source
Negative Campaign Advertising: Demobilizer or Mobilizer? [PDF]
American Political Science Review, 1999 As political campaigns become increasingly adversarial, scholars are giving some much-needed attention to the effect of negative advertising on turnout. In a widely recognized Review article and subsequent book, Ansolabehere and his colleagues (1994, 1995) contend that attack advertising drives potential voters away from the polls.
Wattenberg, Martin P. +1 more
openaire +3 more sources
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Market‐Based Nutrition Regulation and Adult BMI Dynamics in Latin America
Agribusiness, EarlyView.ABSTRACT Market‐based nutrition policies, including interpretative labeling systems and taxes on sugar‐sweetened beverages (SSBs), have been widely adopted across Latin America to influence dietary choices and address rising obesity rates. While prior research documents change in food purchasing and product reformulation following these policies ...
Emiliano Lopez Barrera, Grace Melo
wiley +1 more source
NATIVE ADVERTISING AS ELEMENT OF ADVERTISING CAMPAIGN
Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), 2019 The article deals with issues related to the use of non-traditional advertising tools. The development of information technology has led to the creation of new types of advertising, taking into account the decline in the effectiveness of the main formats of Internet advertising, namely banner advertising.
openaire +4 more sources
Journal of Architecture, Art & Humanistic Science, 2020 Introduction:Political advertising is one of the different and different forms of communication messages as a competing advertising message to two opposing parties in the political arena.
Sara Gaber
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT The Aboriginal and Torres Strait Islander people of Australia require culturally responsive services. The Australian government has committed to establishing strategies to increase the size of the Aboriginal and Torres Strait Islander disability workforce; however, there is scant research on the factors influencing retention.
J. Gwynn +9 more
wiley +1 more source
, 2015 How does the consumer emotionally process and react to messaging intended to prompt responsible behavior toward the environment? This study provided a psychophysiological method to analyze how certain combinations of elements in an advertisement generate
Martínez Fiestas, Myriam +3 more
core +1 more source
, 2020 Research has shown the importance of advertising professionals' creativity assessments in achieving desired consumer responses. Consumers also assess the level of creativity in the advertisements they encounter, however, and their subjective creativity ...
Dahlén, Micael,, Modig, Erik,
core +1 more source