Results 31 to 40 of about 1,255,569 (308)
Firm turnover under asymmetric information: Tanzania's agro‐dealer sector
American Journal of Agricultural Economics, EarlyView.Abstract We study firm turnover (i.e., entry and exit) and its consumer implications in a market characterized by asymmetric information. Using a three‐round census of agro‐dealers in Tanzania's Morogoro Region, we document annual firm entry and exit rates of 33% and 17%, respectively.
Alix Naugler +3 more
wiley +1 more source
THE ECONOMICS OF DIGITAL ADVERTISING: HOW BUSINESS PROFITABILITY CHANGES WHEN ADVERTISING SCALES
Green, Blue and Digital Economy JournalPurpose of the article. The article considers key issues of digital advertising effectiveness, including the relationship between costs and profitability in the process of scaling advertising campaigns.
Vladyslav Tsaruk
doaj +1 more source
Social media in advertising campaigns: examining the effects on perceived persuasive intent, campaign and brand responses [PDF]
, 2014 Inspired by the increasing popularity of advertising on social media, and especially on social network sites (SNSs), the aim of this study is to give insight into the effectiveness of SNS advertising.
Voorveld, H.A.M. +1 more
core +1 more source
Information framing and the impact of nutrition label serving size change
American Journal of Agricultural Economics, EarlyView.Abstract The framing of information can significantly influence how consumers interpret and respond to it. This paper investigates how the change in serving sizes in Nutrition Facts Panel (NFP) affects consumer choices for carbonated soft drinks (CSD). We first estimate a reduced form difference‐in‐differences (DiD) model to document causal effects on ...
Yuxiang Zhang, Yizao Liu, Linlin Fan
wiley +1 more source
, 2015 How does the consumer emotionally process and react to messaging intended to prompt responsible behavior toward the environment? This study provided a psychophysiological method to analyze how certain combinations of elements in an advertisement generate
Martínez Fiestas, Myriam +3 more
core +1 more source
American Journal of Community Psychology, EarlyView.Abstract Evaluations of community‐engaged research (CEnR) typically emphasize health outcomes rather than the partnership processes that contribute to intervention effectiveness. This scoping review synthesized community partner‐identified strategies for successful community‐academic health research partnerships with Black American communities and ...
Kaylyn A. Garcia +6 more
wiley +1 more source
Journal of Architecture, Art & Humanistic Science, 2020 Introduction:Political advertising is one of the different and different forms of communication messages as a competing advertising message to two opposing parties in the political arena.
Sara Gaber
doaj +1 more source
Australian Journal of Social Issues, EarlyView.ABSTRACT The Aboriginal and Torres Strait Islander people of Australia require culturally responsive services. The Australian government has committed to establishing strategies to increase the size of the Aboriginal and Torres Strait Islander disability workforce; however, there is scant research on the factors influencing retention.
J. Gwynn +9 more
wiley +1 more source
NATIVE ADVERTISING AS ELEMENT OF ADVERTISING CAMPAIGN
Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), 2019 The article deals with issues related to the use of non-traditional advertising tools. The development of information technology has led to the creation of new types of advertising, taking into account the decline in the effectiveness of the main formats of Internet advertising, namely banner advertising.
openaire +4 more sources
Australian Journal of Social Issues, EarlyView.ABSTRACT Social inequity is increasing in Australia, often manifesting in entrenched locational disadvantage that requires place‐based responses grounded in local strengths, knowledge and participation. While community music programmes have demonstrated a range of positive social outcomes, their potential contribution to place‐based efforts addressing ...
Brydie‐Leigh Bartleet +6 more
wiley +1 more source