Results 71 to 80 of about 1,255,569 (308)
Food Waste Applications Beyond the West: Archetypes and Insights From China
Business Strategy and the Environment, EarlyView.ABSTRACT Food waste is a major challenge for sustainable development, but digital solutions designed to reduce it remain unevenly distributed globally. Food waste mobile applications (FWMAs) have emerged as promising tools for reducing food surpluses through redistribution and improved household food management.
Jiequan Hong +2 more
wiley +1 more source
Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers
Romanian Journal of Communications and Public Relations, 2017 As consumption has become a major aspect that characterizes the life of people currently aged 55 and older, fervent public and academic debates have been raised around the accurate portrayal of seniors in advertising.
Alina Duduciuc
doaj +3 more sources
Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market
E-Management, 2019 General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of ...
E. V. Sumarokova, A. O. Anishchik
doaj +1 more source
Efficiency of Online Advertising Strategies on Romanian Social Networking Websites [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred ...
Lucia Nicoleta Barbu +2 more
doaj
Internet Marketing - the effectiveness of PPC advertising campaigns
, 2009 The aim of bachelor thesis was to settle the theoretical concept of online advertising formats, among others, to distinguish different types of online advertising, and specifically to document the bases of PPC advertising.
Neugebauer, Josef
core
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
Categorization of Mobile Advertising Campaigns [PDF]
The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.
Wiedemann, Dietmar Georg, Pousttchi, Key
core
Business Strategy and the Environment, EarlyView.ABSTRACT Social media platforms today have become essential for consumer‐brand interactions, with visual content playing a pivotal role in shaping engagement and brand perception. Although text‐based user‐generated content (UGC) has been widely studied, the potential of visual UGC, particularly in the travel, tourism and hospitality (TTH) sector ...
Chinchu Abraham +2 more
wiley +1 more source
Characteristics of healthy weight advertisements in three countries
Australian and New Zealand Journal of Public Health, 2018 Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight.
Simone Pettigrew +4 more
doaj +1 more source
The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]
AEA Pap Proc, 2023 Ho L +16 more
europepmc +1 more source