Results 71 to 80 of about 17,496 (264)

How Political Connections Shape Corporate Sustainability: A Systematic Review and Integrative Framework for Future Research Directions

Business Strategy and the Environment, EarlyView.
ABSTRACT The intersection between corporate entities and political institutions—commonly referred to as corporate political connections (CPCs)—significantly influences firms' strategic conduct and their environmental obligations. Although academic interest in this area has grown, the ethical dimensions of CPCs in relation to environmental ...
Ahmed A. Elamer, Mahmoud Nasr, Karim Mahran   +2 more
wiley   +1 more source

Consumer Adoption of Internet of Things

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.
ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira, Weng Marc Lim, Fernando de Oliveira Santini, Tareq Rasul, Bernardo Frantz, Jean Carlos de Oliveira Rosa, Mohd Azhar   +6 more
wiley   +1 more source

Inclusive or Inauthentic? Consumer Scepticism Towards LGBTQ‐Themed Cause‐Related Marketing

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Cause‐related marketing (CRM) is widely used to signal corporate social responsibility and engage ethically motivated consumers, yet its effectiveness remains contested in identity‐sensitive domains such as LGBTQ inclusion. Drawing on Social Identity Theory and Attribution Theory, this research examines how LGBTQ cause identification ...
Wilson N. Ndasi
wiley   +1 more source

Transformation of advertising campaigns of sales channels under the influence of digital technologies

Вестник Северо-Кавказского федерального университета
Introduction. In the digitalization era, advertising campaigns are also influenced by digital technologies. In this regard, consumer behavior is changing, which manufacturers need to adapt to by resorting to the use of digital marketing tools.Goal ...
E. A. Ponomareva, Yu. V. Vyaltseva
doaj   +1 more source

Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari, Munmun Patra, Kiran Menghani, Park Thaichon   +3 more
wiley   +1 more source

Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases

Научный диалог
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion.
Yu. V. Donskova, A. D. Kurilova, Yu Zhang   +2 more
doaj   +1 more source

From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley   +1 more source

Advertising, Promotional Campaigns, and Private Labels

, 2001
Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire   +2 more sources

Social Media Influencers in Firm‐Based Marketing Campaign Phases—A Content Analysis and Future Research Agenda

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study is to explore the different phases of social media influencers in firm‐based marketing campaigns using a content analysis. The authors categorized the existing studies into twenty (20) major themes of social media influencers in consumer engagement by considering the analytical framework of Maciel and Fischer ...
Prakash Singh, Nirma Sadamali Jayawardena, Park Thaichon   +2 more
wiley   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj