Results 71 to 80 of about 29,065 (307)
Business Strategy and the Environment, EarlyView.ABSTRACT Although ESG controversies are on the rise, research investigating them yields contradictory findings. The paper provides resolutions to the debate through investigating (a) how ESG controversies influence firms' short‐term and long‐term financial performance; (b) how firms navigate ESG controversies' effect; and (c) how ESG controversies ...
Amalesh Sharma +3 more
wiley +1 more source
Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
João Manoel Pinho de Mello +1 more
core
, 2016 The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Christodoulides, G +5 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal +2 more
wiley +1 more source
Characteristics of healthy weight advertisements in three countries
Australian and New Zealand Journal of Public Health, 2018 Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight.
Simone Pettigrew +4 more
doaj +1 more source
Advertising Capstone (ADV30002) Visiting Speaker Program 2014
, 2014 Advertising Capstone (ADV30002) Visiting Speaker Program ...
Kevin Choo +4 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing adoption of sustainable business models, environmental decline and social disparities continue to accelerate. Strong sustainable business models offer an alternative by prioritizing ecological limits and systemic change. Drawing on an integrative literature review and business model modularization, this study examines how ...
Maike Gossen +3 more
wiley +1 more source
The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]
AEA Pap Proc, 2023 Ho L +16 more
europepmc +1 more source
Advertising Capstone (ADV30002) Visiting Speaker Program 2017
, 2017 Advertising Capstone (ADV30002) Visiting Speaker Program ...
Kevin Choo, Sally Joubert, David Reid
core
Do Sustainability Committees Mitigate or Exacerbate ESG Decoupling?
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the impact of sustainability committees (SCs) on environmental, social, and governance (ESG) decoupling in US publicly listed firms. In particular, it examines their influence on overall and dimension‐specific (E, S, G) ESG decoupling and distinguishes their effects on internal versus external ESG actions.
Weite Qiu +4 more
wiley +1 more source