Results 101 to 110 of about 1,255,569 (308)
The Social Advertising Focused on an Anti-smoking Campaigns
, 2016 Tématem této bakalářské práce je "Sociální reklama zaměřená na protikuřácké kampaně". V teoretické části je definován marketing, sociální marketing a sociální reklama, stejně jako další související témata.
Mlýnek, Adam
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates how organizations can strategically design climate change advertising to foster greater consumer involvement by comparing the effectiveness of promotion‐ and prevention‐focused advertising appeals. Using a sequential explanatory mixed‐methods design, a facial coding experiment revealed that promotion appeals reduced ...
Valentina Mazzoli +3 more
wiley +1 more source
Indonesian Interdisciplinary Journal of Sharia EconomicsTechnology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi +1 more
doaj
Advertising, Promotional Campaigns, and Private Labels
, 2001 Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire +2 more sources
Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
João Manoel Pinho de Mello +1 more
core
Time Management in Circular Construction: A Systematic Review of Secondary Materials Integration
Business Strategy and the Environment, EarlyView.ABSTRACT The transition of the building and construction industry towards a circular economy (CE) increasingly relies on the integration of secondary materials. This integration can disrupt the traditional cost, time and quality metrics of project success.
Soheila Ghafoor +5 more
wiley +1 more source
Fair Business Models for Climate‐Smart Agriculture: A Design Science Research Approach
Business Strategy and the Environment, EarlyView.ABSTRACT Organisations in agri‐food value chains face urgent demands to address climate change, environmental degradation and social inequities through climate‐smart agriculture (CSA). However, sustained CSA implementation remains constrained by business models (BMs) that fail to offer fair solutions to stakeholders. Existing business model innovation (
Christopher Jr. Galgo +9 more
wiley +1 more source
The Recycling Illusion: How the Mobius Loop Fuels Greenwashing
Business Strategy and the Environment, EarlyView.ABSTRACT Globally used labelling systems regulated by governments can inadvertently greenwash packaging. We show that the Mobius loop and plastic resin identification numbers are misleading consumers about recyclability. This is because not all plastic packaging can be recycled.
Micael‐Lee Johnstone +3 more
wiley +1 more source
Communication strategies for designing Facebook advertising campaigns to recruit rural participants to develop healthcare delivery interventions. [PDF]
J Clin Transl Sci, 2020 Flood-Grady E +6 more
europepmc +1 more source
Consumer Adoption of Internet of Things
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira +6 more
wiley +1 more source