Results 121 to 130 of about 249,349 (306)

Evolutionary dynamics on a regular networked structured and unstructured multi‐population

open access: yesInternational Journal of Robust and Nonlinear Control, EarlyView., 2023
Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar   +2 more
wiley   +1 more source

Brand promotion through online advertising: current tools

open access: yesЦифровая социология
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its ...
K. A. Arzhanova, A. I. Eremeeva
doaj   +1 more source

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand [PDF]

open access: yesJournal of Emerging Trends in Marketing and Management, 2016
Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable.
Grigaliūnaitė, Viktorija   +1 more
doaj  

The Media Consumer Theories and Emergent Constructs in Post-Post Modern Advertising in Nigeria [PDF]

open access: yes, 2018
The media consumer, otherwise known as the audience is considered to react actively or passively towards media messages based on existing modern theories. However, the emergent constructs evolved primarily by the advertising media audience in reacting to
Iyorza, Stanislaus
core  

Framing Effects on Public Support and Behavioral Responses to Sustainable Forest Management in South Korea

open access: yesEnvironmental Policy and Governance, EarlyView.
ABSTRACT Despite South Korea's extensive forest coverage, which accounts for approximately 63% of its total land area, the country imports over 83% of its timber needs and has shown a gradual decline in forest carbon sequestration capacity. The Circular Forest Management Policy (CFMP) addresses these challenges through systematic forest resource ...
Seoryeon Son   +4 more
wiley   +1 more source

Advertising, Promotional Campaigns, and Private Labels

open access: yes, 2001
Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire   +2 more sources

Guerrilla advertising cases study in public transport

open access: yesBusiness: Theory and Practice
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė   +1 more
doaj   +1 more source

Digital Rights Activism in Multilevel Governance

open access: yesEuropean Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley   +1 more source

The Global Epilepsy Needs Study (GENS): A mixed‐methods, multi‐country exploration of the unmet psychosocial and everyday needs of people with epilepsy

open access: yesEpilepsia Open, EarlyView.
Abstract Objective While epilepsy research has largely focused on medical management and clinical outcomes, less attention has been given to the unmet psychosocial and everyday needs of people with epilepsy (PWE), particularly in low‐ and middle‐income countries.
Gus A. Baker   +52 more
wiley   +1 more source

How Might Advertising Campaigns Rehumanize Cyclists?

open access: yesTransportation Research Part F: Traffic Psychology and Behaviour
Although riding a bicycle is an efficient, healthy and sustainable mode of travel, in low-cycling countries there continues to be negative attitudes, harassment and aggression toward riders. Recent studies have found that part of this hostility could be due to dehumanization – the belief that cyclists are lesser humans.
Haworth, Narelle   +3 more
openaire   +2 more sources

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