Results 121 to 130 of about 29,065 (307)
Impact of celebrities in advertising campaigns
, 2019 This study explored the impact of celebrity-led advertising campaigns on revenue of athletic apparel companies. Such campaigns can be expensive, and estimates of their return on investment are therefore important.
Yasin, Alaa
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Environmental Responsibility and Financial Performance: The Mediating Role of Sales in Korean Firms
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study investigates the mediating role of sales in the relationship between environmental responsibility (ER) and financial performance (FP) through the lens of green consumerism. Using Korean ESG ratings between 2019 and 2022 and financial data from the Kis‐Value Database, we show that ER does not directly enhance FP but indirectly ...
Arturo Garcia, Sang‐Ho Lee
wiley +1 more source
Electron, EarlyView.This study aims to introduce a novel‐designed structure of the colloidal aphron microbubbles reinforced by incorporating hydrophobic aerographene microparticles onto the hydrophobic outer shell. This results in the formation of a robust composite film and armored microbubble that offers exceptional ultrastability under elevated pressures of up to 400 ...
Mohammad Hossein Akhlaghi +4 more
wiley +1 more source
Digital Rights Activism in Multilevel Governance
European Policy Analysis, EarlyView.ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley +1 more source
The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
İletişim Kuram ve Araştırma DergisiGuerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
doaj +1 more source
Who are we scaring with high fear road safety advertising campaigns?
, 2002 Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fearbased advertising campaign targeted at reducing unsafe driving behaviour and ...
Tay, Richard S., Ozanne, Lucie
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Energy Science &Engineering, EarlyView.This study develops and evaluates a solar PV‐fed electric bicycle system optimized for university campuses in Pakistan. The techno‐economic analysis demonstrates significant fuel savings, emission reductions, and sustainability benefits, promoting a cost‐effective, eco‐friendly, and renewable transportation alternative amid rising global fuel and ...
Muhammad Abdullah Khan +4 more
wiley +1 more source
Evolutionary dynamics on a regular networked structured and unstructured multi‐population
International Journal of Robust and Nonlinear Control, EarlyView., 2023 Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar +2 more
wiley +1 more source
Internet media planning : an optimization model [PDF]
Of the various media vehicles available for advertising, the internet is the latest and the most rapidly growing, emerging as the ideal medium to promote products and services in the global market.
KERBACHE, Laoucine, LEE, Janghyuk
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Measurement and optimization of online advertising campaigns [PDF]
, 2012 The main goal of this thesis is to find out whether best practices are used in measuring, evaluation and optimization of online PPC campaigns and whether Czech professional community agrees with these best practices.
Koukal, Stanislav
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