Results 121 to 130 of about 17,496 (264)

Understanding Employer Brand Attractiveness Through Regulatory Focus Theory

Psychology &Marketing, EarlyView.
ABSTRACT The aim of this paper is to understand the mechanism behind potential employees' preferences towards specific employer brand attributes. Drawing on qualitative data and regulatory focus theory, the paper presents a framework which shows that the dominant regulatory orientation of potential employees determines their preference towards specific
Carmen Iuliana Mal, Gary Davies
wiley   +1 more source

Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods. [PDF]

J Med Internet Res
Lewis N, Reynolds J, Krause D, Reeves PM, Luster J, Stein MD, Walsh SL, Farmer A, Lofwall MR, Roberts MF, Surratt HL, Crockett BN, Stephens K, Bursey K, Mattson K, Slater MD.   +15 more
europepmc   +1 more source

Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?

Psychology &Marketing, EarlyView.
ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee, Soo Yeong Ewe, Sumit Malik, Motoki Watabe   +3 more
wiley   +1 more source

Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis. [PDF]

J Med Internet Res
Sakai K, Nakazawa S, Furuya Y, Fukai K, Sano K, Korenaga M, Tatemichi M.   +6 more
europepmc   +1 more source

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Audience Interpretation of Risks in Health Promotion Campaigns About Underage Drinking: Qualitative Interviews With Parents of Adolescents. [PDF]

Health Promot J Austr
Nguyen HV.
europepmc   +1 more source

Chronic Loneliness Reduces Choice Likelihood of Products With Prosocial Attributes

Psychology &Marketing, EarlyView.
ABSTRACT Chronic loneliness influences consumer preferences and behaviors in various consumption domains. Building on the evolutionary theory of loneliness (ETL), this article extends the marketing and psychology literature on the effects of chronic loneliness to prosocial consumption.
Nasrin Yazdanian, Bianca Grohmann, H. Onur Bodur   +2 more
wiley   +1 more source

Assessing the progress in implementing population-based policies to reduce the burden of noncommunicable diseases in Eastern Europe and Central Asia, 2010-2024. [PDF]

Health Policy Plan
Dumcheva A, Laatikainen T, Rakovac I, Nevalainen J, Nuorti P.   +4 more
europepmc   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source

The health case for a fossil fuel advertising ban. [PDF]

CMAJ
Green S, Temper L.
europepmc   +1 more source