Results 141 to 150 of about 1,255,569 (308)
Communication strategies and advertising campaigns of Czech large breweries
, 2015 This Master's Thesis analyses communication strategies of featured Czech large breweries and focuses on their target groups, media mixes and especially the creativity and originality of their communication activities.
Krulišová, Eliška
core
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms are experiencing mounting pressure to report their environmental impact. Rather than disclosing their actual performance, however, some are engaging in unethical business (i.e., greenwashing) practices. Prior studies have contributed significantly to the greenwashing literature from varied perspectives, but a comprehensive understanding ...
Sher Jahan Khan +4 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Firms' international revenues help diversify revenue sources and reduce reliance on home markets, yet remain hard to grow given complex regulations, cultural differences and fierce competition. Grounded in the resource‐based view, we argue that social sustainability is a valuable, rare, inimitable and non‐substitutable resource that promotes ...
Ashutosh Singh +3 more
wiley +1 more source
Ultra-Realistic Fake Digital Advertising Campaigns
In today's fast-paced digital landscape a new type of visual storytelling is taking shape: ultra-realistic fake advertising campaigns. These campaigns use hyper-realistic imagery and immersive storytelling techniques to create striking, memorable ...
Murtarelli, Grazia +2 more
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT As artificial intelligence (AI)‐generated messages increasingly approach human‐level quality, can AI effectively substitute human authors in value‐laden brand communications such as corporate social responsibility (CSR) messaging? This study examines how CSR message source (AI‐generated vs.
Terry Haekyung Kim +2 more
wiley +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study examines the relationship between Corporate Social Responsibility (CSR) and Financial Reporting Quality (FRQ) and explores the communication implications of reporting quality improvements. A sequential explanatory mixed‐methods design was employed.
Raziyeh Salehi +2 more
wiley +1 more source
, 2008 This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and ...
Spurgeon, Christina L. +1 more
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Climate Protest and Firm ESG Performance: Elucidating Global North–South Inequalities
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT In response to calls to keep global warming below 1.5°C, firms have employed responsible business practices in their operations. Neglecting their normative and ontological ethical obligations to their stakeholders has often attracted climate protests, posing a potential risk to business operations and their reputation by threatening their ...
Peter Adjei‐Bamfo +4 more
wiley +1 more source
Selling Favors in the Lab: Experiments on Campaign Finance Reform [PDF]
Substantial academic interest and public policy debate centers on campaign finance reform. Campaign resources can provide benefits to constituencies if candidates use them to fund the distribution of useful information.
Daniel Houser, Thomas Stratmann
core
International Journal of Eating Disorders, EarlyView.ABSTRACT Objective Eating disorders (ED) are serious illnesses that compromise the physical and psychological health of those who suffer from them. With maladaptive exercise being a common ED symptom, individuals with EDs may gravitate to fitness centres where pro‐weight loss, anti‐fat messages are the norm.
Danielle Raymond, Janelle Kwee
wiley +1 more source