Results 141 to 150 of about 17,496 (264)

Tweets Surrounding Pharmaceutical Drug Brands With Top Direct-to-Consumer TV-Advertising Budgets: Social Media Listening Study. [PDF]

Online J Public Health Inform
Macias W, Navarro Castillo MB.
europepmc   +1 more source

Opening the Black Box of Nonprofit Reputation and Volunteer Attraction With Supervised Machine Learning

Nonprofit Management and Leadership, EarlyView.
ABSTRACT With the aim to explore the potential of machine learning for nonprofit research, this article contrasts traditional linear regression with four contemporary supervised machine learning approaches. Concretely, we predict (1) reputation ratings and (2) the total number of volunteers for 4021 non‐profit organizations in the U.S.
Moritz Schmid, Hannes Lampe, Jurgen Willems   +2 more
wiley   +1 more source

Asymmetric Campaign Advertising: Partisan Differences in 2014 Congressional Campaign Advertisements

The George Washington University Undergraduate Review, 2018
openaire   +2 more sources

Fundraising as Contracting: Why Nonprofits Accept In‐Kind Donations

Nonprofit Management and Leadership, EarlyView.
ABSTRACT In‐kind (nonmonetary) donations are a popular form of philanthropy that have received much less scholarly attention than monetary gifts. This study documents the prevalence of types of in‐kind giving and associated organizational practices, then explores links between the perceptions of nonprofit managers, organizational practices, and ...
Elizabeth Searing, Sarah Jacobson, Angela de Oliveira, Tianyi Li   +3 more
wiley   +1 more source

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis. [PDF]

JMIR Public Health Surveill
Long MW, Bingenheimer JB, Ndiaye K, Donati D, Rao N, Akaba S, Agha S, Evans WD.   +7 more
europepmc   +1 more source

Rethinking Gender Representation in Policing: Experimental Insights on Citizen Trust and Cooperation in South Korea

Public Administration and Development, EarlyView.
ABSTRACT This study extends the literature on symbolic representation by examining how increased female representation affects citizens' attitudes in policy areas that are not typically salient to women. A survey experiment with South Korean citizens tested whether a greater presence of female police leaders overseeing patrol programs affects public ...
Sunyoung Pyo
wiley   +1 more source

Hidden Persuasion: Big Alcohol's Tactics on Social Media. [PDF]

Drug Alcohol Rev
McLellan G, Lyons A, Sciascia A, Nicholls R, Maani N, Huckle T.   +5 more
europepmc   +1 more source

Engaging the public in plant science: Communication facilitators and barriers of scaling up a citizen science campaign

People and Nature, EarlyView.
Abstract Volunteers have been involved in nature observations for decades through citizen science initiatives, providing large data sets as well as problem identification that allow a more complete understanding of many natural phenomena. Although communication is a core component in citizen science, the key factors that determine its effectiveness in ...
Kristiina Gibson, Monika Suškevičs, Baiba Prūse, Marta Barberis, Sara A. O. Cousins, Živa Fišer, Margaux Julien, Marianne Kivastik, Marcin Klisz, Attila Lengyel, Zuzana Münzbergová, Radosław Puchałka, Iris Reinula, Froukje Rienks, Julie Koch Sheard, Viktor Siverin, Bojana Stojanova, Sabrina Träger, Tsipe Aavik   +18 more
wiley   +1 more source

Remote sensing and citizen science for habitat mapping: A machine learning approach to lowland heathland in Surrey, UK

People and Nature, EarlyView.
Abstract In a time of extensive global biodiversity loss, conservation efforts increasingly rely on high‐resolution, accurate, up‐to‐date habitat maps to guide decision‐making and strategic interventions. Many products have been developed in response, using machine learning (ML) methods to automate habitat classification, often relying on satellite ...
Victoria Webster, Ana Andries, Daniel Banks, Andrew Jamieson, Ben Siggery, Mike Waite, Richard Murphy, Stephen Morse   +7 more
wiley   +1 more source

Paid Social Media Advertising on Vaping in Australia: A Descriptive Study Using Meta Ad Library. [PDF]

Health Promot J Austr
Li X, Gillespie R, Nettel-Aguirre A, Smithers LG.   +3 more
europepmc   +1 more source