Results 141 to 150 of about 29,065 (307)
Internet Marketing - the effectiveness of PPC advertising campaigns
, 2009 The aim of bachelor thesis was to settle the theoretical concept of online advertising formats, among others, to distinguish different types of online advertising, and specifically to document the bases of PPC advertising.
Neugebauer, Josef
core
JCPP Advances, EarlyView.Based on data collected monthly from April to July 2020, we found that time spent playing outside and with other children were associated with lower internalising problems across time in preschool‐aged children, whereas more time spent playing alone was associated with more severe internalising problems.
Helen F. Dodd +3 more
wiley +1 more source
Optimizing Performance of Internet Advertising Campaigns
, 2012 This paper closely examines Internet advertising techniques and tools which can be used to promote new product at the market. Goal of the thesis is to measure marketing campaign effectiveness and optimize advertising campaigns.
Vrsecky, Jiri
core
Journal of Dental Education, EarlyView.ABSTRACT Introduction There is a growing, national need for properly trained dentists to provide special care dentistry to a transitioning, aging, and medically complex population. This study describes the implementation and initial impact of a novel academic‐community intervention designed to rapidly address this critical gap in provider training and ...
Dan Burch +7 more
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley +1 more source
Efficiency and Effectiveness of Advertising Campaigns
, 2014 The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique.
Linhartová, Simona
core
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT This study investigates how strategic renewal, driven by the interaction among technological, marketing, and organizational innovation, enhances firms' economic performance. Using a panel dataset of 8871 Spanish firms covering the period 2009–2016, we provide empirical evidence on the different effects of each type of innovation and their ...
Beatriz Forés +3 more
wiley +1 more source
Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht
Brünner Beiträge zur Germanistik und Nordistik, 2016 The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from
Pavlína Tesařová
doaj
Strategic Change, EarlyView.ABSTRACT Labor exploitation within agri‐food supply chains poses significant ethical and managerial challenges, particularly in Mediterranean contexts where irregular employment practices persist. This study investigates the case of NoCap, a third‐party ethical certification initiative operating in Italy that integrates social responsibility into ...
Claudio Mirabella +3 more
wiley +1 more source