SPORT CONSUMPTION AMONG WOMEN VS. BRAND RECOGNITION OF OFFICIAL SPONSORS DURING UEFA EURO 2012 [PDF]
Modern Management Review, 2016 Numerous studies prove that consumer confusion about official sponsors and ambushers recognition depend on spectator involvement in a sport event, but there is a deficit of literature available on the subject of women as fans. Therefore, the authors made
Monika PIĄTKOWSKA, Sylwia GOCŁOWSKA
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A Systematic Literature Review on Ambush Marketing in Sport
Physical Culture and Sport: Studies and Research, 2015 The aim of the paper was to outline and evaluate the existing scientific achievements regarding the phenomenon of ambush marketing in sport, mark the dominating problematic areas, and create a literature database for the purposes of further research. The
Piątkowska Monika +2 more
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The sources and interpretation of Olympic Law [PDF]
, 2012 In this article, Mark James and Guy Osborn discuss how the relationships between the various members of the Olympic Movement are governed by the Olympic Charter and the legal framework within which an edition of the Olympic Games is organised.
Alexandre +6 more
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What Intellectual Property Lawyers can learn from Barbra Streisand, Sepp Blatter, and the "Coca-Cola Cry-Baby": Dealing with "Trademark Bullying" in South Africa [PDF]
Potchefstroom Electronic Law Journal, 2013 This article suggests some pause for reflection amongst intellectual property lawyers, and for serious consideration of the words of an internationally-renowned IP law expert: "Possessing a right does not mean that it is a good idea to enforce it always,
André M Louw
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London 2012 and the impact of the UK’s Olympic and Paralympic legislation: protecting commerce or preserving culture? [PDF]
, 2011 The general commercial rights associated with the Olympic Movement are protected in the UK by the Olympic Symbols etc (Protection) Act 1995. In addition, the UK Government, in response to a requirement of the Host City Contract with the International ...
James, M. +3 more
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Unfair Competition and Ambush Marketing: Concept, Characterization and Polemic Issues
Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal, 2014 BSTRACT The objective of the present paper is to draw a brief analysis of the ambush marketing, which is a practice adopted by an enterprise that seeks to get an indirect association with a sport, social or cultural event, without being really involved ...
José Carlos Vaz Dias +2 more
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Sport Brands: Brand Relationships and Consumer Behavior [PDF]
, 2020 One of the most valuable assets a sport entity possesses is its brand. However, existing sport branding research has largely examined brands at an individual level and not taken into account the relationships between connected brands or the actual ...
Biscaia, Rui, Kunkel, Thilo
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The evolving sophistication of ambush marketing: A typology of strategies [PDF]
, 2011 Publisher statement: The evolving sophistication of ambush marketing: A typology of strategies, S. Chadwick & N. Burton, Thunderbird International Business Review Vol 53 (6), Copyright © 2011 Wiley Periodicals, Inc., A Wiley ...
Bennett +32 more
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Alternativas a la publicidad tradicional: Lovisual, un evento de éxito
AD Research, 2018 El desarrollo de nuevas formas de comunicación como el event marketing, ambush marketing, street marketing o ambient marketing busca impactar y conectar a las organizaciones con un mercado sobresaturado de información, en el que las campañas ...
Emma Juaneda Ayensa +2 more
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Predicting the Future for Rio 2016: Legal Issues in Sponsorship, Ambush Marketing, and Social Media
Entertainment and Sports Law Journal, 2016 Against the backdrop of London 2012’s highly successful brand protection efforts, Rio 2016 promises to add additional layers of legal uncertainty, with strict Brazilian Olympic laws and a relaxed version of Rule 40 to bolster their Games-time enforcement
John Grady
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