Results 161 to 170 of about 9,076 (240)

Modified Animosity Model: Can Animosity Really Affect Consumer Behavior?

open access: yesModified Animosity Model: Can Animosity Really Affect Consumer Behavior?
openaire  

Effect of consumer animosity on boycott campaigns in a cross-cultural context: Does consumer affinity matter?

open access: yesJournal of Retailing and Consumer Services, 2022
Changju Kim   +2 more
exaly   +2 more sources

Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism

Journal of Fashion Marketing and Management, 2023
PurposeThis study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective evaluations, in the context of the “Xinjiang cotton ban” incident.
Jiali Xie, H. Choo, Ha Kyung Lee
semanticscholar   +1 more source

Consumer animosity: the mitigating effect of perceived brand globalness

International Marketing Review, 2023
PurposeThis research investigates if perceived brand globalness (PBG) can help mitigate the adverse effects of consumer animosity on brand evaluations and purchase intentions.Design/methodology/approachThe authors analyze survey data from Chinese ...
Timo Mandler   +4 more
semanticscholar   +1 more source

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