Results 161 to 170 of about 8,593 (222)

Modified Animosity Model: Can Animosity Really Affect Consumer Behavior?

open access: yesModified Animosity Model: Can Animosity Really Affect Consumer Behavior?
openaire   +1 more source

A memory theory perspective of consumer ethnocentrism and animosity

open access: yesEuropean Journal of Marketing, 2017
Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and ...
Richard Lee, Jianyao Li
exaly   +2 more sources

How consumer animosity drives anti-consumption: A multi-country examination of social animosity

open access: yesJournal of Retailing and Consumer Services
In times of uncertainty, the study of consumer animosity and how it affects anti-consumption behavior becomes more important for both academics and practitioners.
Stefan Hoffmann   +2 more
exaly   +2 more sources

Travel Animosity and Affinity: A Chaordic Perspective [PDF]

open access: yesJournal of Travel Research
The aim of this study is to investigate the complex effects of animosity and affinity on travel intentions. In so doing, we draw from a sample of 400 Greek holidaymakers and use complexity theory to examine the chaordic influence of animosity and ...
Nikolaos Pappas   +2 more
exaly   +3 more sources

Animosity at Bay

2020
In this groundbreaking book, Raghavan uses previously untapped archival sources to weave together new stories about the experiences of post-partition state-making in South Asia. Through meticulous research, it challenges the existing wisdom about the preponderance of animosity and the rhetoric of war. The book shows how amity and a spirit of cordiality
openaire   +1 more source

Slaves to animosity

Bulletin of the Atomic Scientists, 1984
Today the United States is not only pursuing a Brezhnev Doctrine of its own, but, driven by a habitual hatred of the Soviet Union and all its works, it is even imitating Soviet methods.
openaire   +1 more source

Decontextualizing Consumer Animosity

Journal of Global Marketing, 2015
ABSTRACTConsumer animosity is a topic that has generated interest among marketing and consumer behavior scholars. Understanding the elements of this phenomenon and how its dynamics play out in the marketplace can give marketers insight for future decision-making activity.
Joseph P. Little, Nitish Singh
openaire   +1 more source

CONSUMER ANIMOSITY AND THE INFLUENCE OF DEMOGRAFIC VARIABLE ON GENERAL AND ECONOMIC DIMENSION OF CONSUMER ANIMOSITY

International journal of management cases, 2011
The expansive development of the globalisation of markets has caused a variety of feelings of hostility and/or friendship among consumers toward products of certain countries. By identifying these different feelings, the concept of consumer animosity emerges as a significant variable which impacts on the individual consumer purchase choices.
Matić Šošić, Matea, Puh, Barbara
openaire   +3 more sources

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