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Persistent polarization: The unexpected durability of political animosity around US elections. [PDF]
Sci AdvThe scholarly literature suggests that, as elections approach, political tensions intensify, and, as they pass, tensions return to pre-election levels. Using a massive new dataset of 66,000 interviews (cross-sectional and panel), we find that animosities
Fasching N +3 more
europepmc +2 more sources
The influence of socio-psychosocial factors on product judgments and willingness to buy foreign products of Generation Z in Vietnam’s cross-border e-commerce [PDF]
Innovative MarketingThe digital economy has bridged gaps between nations, significantly boosting the popularity of cross-border e-commerce and online purchases. This study investigates the socio-psychological factors influencing Generation Z’s willingness to purchase ...
Tran Thanh Trung, Hoang Van Long
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INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, 2014 This paper provides an inclusivereview of the literatureconcerning the consequences and antecedents of animosity on consumer purchasing intentions. Consumer animosity has attracted a lot of attention in the international marketing and business literature in previous years and was found to have various effects on consumer behavior as a result of a ...
openaire +1 more source
Effects of the Republic of Serbia’s citizens’ patriotism and animosity towards the European union on consumer ethnocentrism [PDF]
Economic Horizons, 2017 Economic, political and militaristic tensions between countries are present throughout the world. The devastating effects of the global financial crisis are still generating the ever-increasing instability of the world economy. Patriotism and nationalism,
Veljko Marinkovic
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Breaking the barriers of animosity: innovation in business models as a positioning strategy
Heliyon, 2021 Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts.
Jose Andres Areiza-Padilla +2 more
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Cogent Business & Management, 2021 Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which there is some kind of conflict; in this way, a better understanding of consumer behavior in respect of hostilities between countries ...
Jose Andres Areiza-Padilla
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Marketing Management Journal, 2012 Marketing literature suggests that unique marketing strategies are needed for each American generation ([@R25]). The current research examines how unique generational formative experiences affect the American consumer's animosity towards China (economi ...
JOSEPH P. LITTLE +2 more
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Critical perspective on consumer animosity amid Russia-Ukraine war
Critical Perspectives on International Business, 2023 Purpose Consumer animosity in the wake of Russia–Ukraine war has gained significance in consumer behavior research. In this line, this study aims to examine the critical influence of consumer animosity in developing brand attitude and its ensuing ...
Naeem Akhtar +4 more
semanticscholar +1 more source
COUNTRY OF ORIGIN, ANIMOSITY AND BRAND PERCEPTION [PDF]
EURINT, 2018 The consumers’ perception regarding a product’s country of origin, which may sometimes include negative feelings towards that country, may influence their decision to choose or reject that product.
Adriana MANOLICĂ +2 more
doaj
Analysis of the impact of consumer animosity on purchase decisions [PDF]
مدیریت بازرگانی, 2016 Consumer animosity, as one of the limiting factors in the globalization of the markets, and its effects on purchasing decisions, is one of the most important issues in the field of marketing and consumer behavior which has been the subject of few ...
Faezeh Abbasi +2 more
doaj +1 more source