Results 1 to 10 of about 135,703 (294)

ANALYSIS OF THE «CLOUDY» BUSINESS-MODEL ON THE EXAMPLE OF BUILDING MANAGEMENT SYSTEMS

Вестник университета, 2017
Today the corporate IT-market also was added to the purposes of a cloud computing in Russia, besides the consumer market. On corporate B2B the market a cloud computing can provide additional value for clients, but they are more conservative and therefore
A. Dashkov, A. Makarov
doaj  

TRUST IN B2B E-MARKETPLACES [PDF]

Annals of the University of Petrosani: Economics, 2011
The paper presents background of B2B exchanges and review of their forms and functionalities. The benefits and fails reasons are noticed. European enterprises interest in B2B trade is next aspect of consideration.
SEBASTIAN KOT, JANUSZ K. GRABARA, MIHAELA SANDU, MARCELA MIHĂILESCU   +3 more
doaj  

Mobile Social Media as a Strategic Capability: Expanding Opportunties Social Media Has to Offer to B2B Firms [PDF]

, 2013
Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices is becoming the locomotive that drives forward evolution of online world.
Bolat, Elvira, Kooli, Kaouther
core  

Uplift modeling and its implications for B2B customer churn prediction: A segmentation-based modeling approach

, 2021
Arno De Caigny, Kristof Coussement, Wouter Verbeke, Khaoula Idbenjra, Vu Minh Hieu Phan   +4 more
openalex   +2 more sources

Trusted operational scenarios - Trust building mechanisms and strategies for electronic marketplaces. [PDF]

This document presents and describes the trusted operational scenarios, resulting from the research and work carried out in Seamless project. The report presents identified collaboration habits of small and medium enterprises with low e-skills, trust ...
Bednár, Peter, Delina, Radoslav, Vajda, Viliam   +2 more
core   +1 more source

Scalable and interpretable product recommendations via overlapping co-clustering

, 2017
We consider the problem of generating interpretable recommendations by identifying overlapping co-clusters of clients and products, based only on positive or implicit feedback.
Dünner, Celestine, Heckel, Reinhard, Parnell, Thomas, Vlachos, Michail   +3 more
core   +1 more source

Co-creating value for business and society: A B2B sharing economy ecosystem perspective

Cleaner and Responsible Consumption
Despite significant public and academic interest in the sharing economy (SE), the concept remains underexplored in the business-to-business (B2B) context.
Kelvin Wade Ivanković, Natalia Maehle
doaj   +1 more source

Two-Sided B2B Platforms [PDF]

This chapter provides a roadmap to the burgeoning literature on two-sided markets with a specific focus on BtoB market places. On-line intermediation involves two-sided network effects between buyers and sellers, and the implications for optimal BtoB ...
Jullien, Bruno
core  

THE IMPORTANCE OF DIGITAL MARKETING AND TECHNOLOGIES IN B2B MARKETING

Trakya University Journal of Social Sciences
Marketing through digital platforms is becoming an increasingly important component for the success of any company. On the other hand, digital marketing is constantly evolving. B2B marketing refers to the formation of a collaborative business partnership
Sevgi Aydın
doaj   +1 more source

B2B marketing

, 2013
Marketinško djelovanje između poslovnih subjekata, odnosno na poslovnom tržištu raspravlja se se u osam poglavlja. Prva cijelina obuhvaća prirodu poslovnog tržišta. Nadalje, analizira se istraživanje poslovnog tržišta te predviđanje prodaje. U knjizi se govori o snagama od utjecaja na ponašanje poslovnih kupaca, o ponašanju poslovnih kupaca te se ...
openaire   +2 more sources