Results 21 to 30 of about 25,456 (308)
The evolution of B2B Marketing: an exploration on the role of CRM solutions in the capital equipment industry [PDF]
, 2022 reservedUna volta si pensava che il CRM non fosse altro che uno strumento per automatizzare il processo di vendita, ma sta rapidamente diventando necessario per funzioni come il marketing e i servizi.
VICHE ROMERO, MARIA ELIZABETH
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Web 2.0 concepts in B2B marketing [PDF]
Ekonomski Pogledi, 2014 The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media.
Pantelić Darko +2 more
doaj +1 more source
Comprehensive Analyses of PPP-B2b Performance in China and Surrounding Areas
Remote Sensing, 2022 BeiDou Global Navigation Satellite System (BDS-3) provides a regional Precise Point Positioning (PPP) service, called PPP-B2b, for users in China and surrounding areas through B2b signal transmitted from its three geostationary earth orbit (GEO ...
Yan Liu, Cheng Yang, Mengni Zhang
doaj +1 more source
Digitization in B2B Buying and Selling [PDF]
Proceedings of the Annual Hawaii International Conference on System Sciences, 2020 Business-to-business transactions include several processes that can be digitized by buyers and suppliers. While prior studies have examined the performance impacts of using digital technologies, they have not investigated the alignment of such digitization between transacting parties.
Van den Steen, Nils +3 more
openaire +4 more sources
Understanding and conceptualizing B2B customer experience [PDF]
, 2021 Practitioners increasingly recognize the impact of delivering better customer experiences in B2B markets. However, and despite the significance of CX in B2C marketing, there is a lack of understanding of CX and its management (CX(M)) in B2B marketing ...
Le Thomas, Sandrine
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Understanding and characterizing B2B customer experience [PDF]
, 2022 Practitioners increasingly recognize the impact of delivering better customer experiences in B2B markets. However, and despite the significance of CX in B2C marketing, there is a lack of understanding of CX and its management (CX(M)) in B2B marketing ...
Muylle, Steve +2 more
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Revista Gestão Universitária na América Latina, 2019 This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution ...
Kenys Bonatti Maziero +3 more
doaj +1 more source
Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard [PDF]
SSRN Electronic Journal, 2005 This study presents a new measurement scale to assess the performance of a relationship between two firms. The Business-to-Business Relationship Performance (B2B-RP) scale is presented as a high order concept. When tested in a sample of nearly 400 SMEs purchasing managers operating in a B2B e-marketplace, our findings reveal that greater relationship ...
Luis Filipe Lages +2 more
openaire +1 more source
Cosmetics, 2022 Telomere length, a hallmark of cellular senescence, decreases with age and is associated with age-related diseases. Environmental factors, including dietary and lifestyle factors, can affect the rate at which telomeres shorten, and telomere protection ...
Christina Alt +4 more
doaj +1 more source
Acta Commercii, 2020 Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana +2 more
doaj +1 more source