Results 121 to 130 of about 150,771 (303)
ABSTRACT This study examines the dynamics of alpine resorts and their evolution in international marketing. International marketing is a complex process involving different actors across borders. The literature has often examined marketing at specific points in time.
Chihiro Nakayama
wiley +1 more source
The use of bundling in B2B online reverse auctions [PDF]
Tobias Schoenherr, Vincent A. Mabert
openalex +1 more source
ABSTRACT The last few years have seen a reemergence in the awareness of virtual worlds among practitioners and academics. Driven by tech giants' investments, the Metaverse is considered by some as an unprecedented revolutionary technology with the potential to unlock an entire gamut of new unexplored opportunities for both companies and individuals ...
Giulio Ferrigno +2 more
wiley +1 more source
ANALYSIS OF THE «CLOUDY» BUSINESS-MODEL ON THE EXAMPLE OF BUILDING MANAGEMENT SYSTEMS
Today the corporate IT-market also was added to the purposes of a cloud computing in Russia, besides the consumer market. On corporate B2B the market a cloud computing can provide additional value for clients, but they are more conservative and therefore
A. Dashkov, A. Makarov
doaj
B2B oriented on-line applications generator [PDF]
B2B applications are presented. Quality characteristics of B2B applications are defined. B2B application structure is defined. The application for contracts is developed.
Vintilă Bogdan-Cătălin
core
Do the constants of nature couple to strong gravitational fields? [PDF]
Recently, white dwarf stars have found a new use in the fundamental physics community. Many prospective theories of the fundamental interactions of Nature allow traditional constants, like the fine structure constant $\alpha$, to vary in some way.
Barrow, J. D. +7 more
core +1 more source
Dynamic Capabilities for Circular Economy Innovations towards Net Zero: Acqua & Sole Case Study
Abstract Circular economy innovations can support firms’ transition towards the ‘net‐zero target’, one of the key objectives that firms ought to pursue to face climate change. Dynamic capabilities are deemed pivotal to enhance circular economy innovations; however, little is known about which ones – and how – can contribute to reaching such objectives.
Beatrice Re +2 more
wiley +1 more source
Digitalizing customer journeys in B2B markets
Lisa Lundin, Daniel Kindström
semanticscholar +1 more source
Managing Brand Assets Internally: Turning Employees Into an Integral Source of Brand Equity
Abstract The brand is often the most prized asset a company owns. While this intangible asset may be examined from different stakeholders’ perspectives, most research on brand equity has focused primarily on customers and the firm, thus often neglecting the importance of employees.
Kalliopi Chatzipanagiotou +4 more
wiley +1 more source
TRUST IN B2B E-MARKETPLACES [PDF]
The paper presents background of B2B exchanges and review of their forms and functionalities. The benefits and fails reasons are noticed. European enterprises interest in B2B trade is next aspect of consideration.
SEBASTIAN KOT +3 more
doaj

