Results 151 to 160 of about 135,703 (294)
B2B Advertising in an Emerging Economy: Rational vs. Emotional Appeals, and Gender Stereotypes [PDF]
, 2012 Arun P. Sinha, Neeraj Agarwal, Johnson
openalex
Der Einfluss von KI auf die Rolle von Vertriebspersonen im B2B [PDF]
Mihael Markic +2 more
openalex +1 more source
The impact of exhibition activities on the B2B market in the strategy for promotion [PDF]
, 2017 Т. Л. Сысоева +2 more
openalex +1 more source
B2B-Commerce-Administrator Dumps PDF 2022 Particular Guide For Preparation
, 2022 B2B-Commerce-Administrator exam dumps
openalex +2 more sources
Investigation of Social Media Metrics With Respect to Demand Modeling for Promotional Products
Journal of Forecasting, Volume 45, Issue 2, Page 850-866, March 2026.ABSTRACT Social media (SM) has revolutionized the way companies connect with customers, enabling more personalized marketing strategies and enhancing engagement. With platforms like Facebook offering detailed user data, businesses can create more targeted advertising campaigns. This paper proposes an approach to categorizing SM variables based on their
Yvonne Badulescu +3 more
wiley +1 more source
RNA‐Binding Proteins and Ferroptosis in Cancer: Mechanism and Therapeutic Implications
MedComm – Oncology, Volume 5, Issue 1, March 2026.Ferroptosis critically influences cancer cell fate and represents a promising therapeutic strategy. Emerging evidence identifies RNA‐binding proteins (RBPs) as key post‐transcriptional regulators of ferroptosis. The figure summarizes ferroptosis‐related RBPs across cancers: blue RBPs act as tumor suppressors by promoting ferroptosis, whereas red RBPs ...
Linlin Chang +6 more
wiley +1 more source
Thunderbird International Business Review, Volume 68, Issue 2, Page 177-190, March/April 2026.ABSTRACT This study examines the dynamics of alpine resorts and their evolution in international marketing. International marketing is a complex process involving different actors across borders. The literature has often examined marketing at specific points in time.
Chihiro Nakayama
wiley +1 more source
Plano de marketing B2B de uma tinturaria e lavandaria industrial: o caso da Fafedry
, 2020 Rui Pedro Lopes Novais Freitas
openalex +1 more source
Creativity and Innovation Management, Volume 35, Issue 1, Page 251-276, March 2026.ABSTRACT The inherent uncertainty of the innovation process, amplified by the complexity of the Anthropocene, means that marketers are likely to be subject to decision‐making biases that can affect sustainable product innovation. In parallel, new approaches to sustainability and innovation management are emerging, aiming to mitigate such biases and ...
Sophie Richit +1 more
wiley +1 more source
Ecosystem Orchestration Work in the Digital Transformation of Ecosystems
R&D Management, Volume 56, Issue 2, Page 363-384, March 2026.ABSTRACT Developing the right structure of interdependence is crucial to determining orchestrators' success in digitally transforming ecosystems and deepening value creation. Although firms' digitally transforming ecosystems represent a recent yet fast‐growing phenomenon, the current literature offers limited theoretical insights and empirical guidance
Leonardo Augusto de Vasconcelos Gomes +4 more
wiley +1 more source