Results 271 to 280 of about 150,771 (303)

Antecedentes da lealdade do segmento business-to-business (B2B) : um estudo com clientes bancários no Rio Grande do Su

, 2011
Aléxia Hentges
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Sociala nätverkssidor - En varumärkesförmedlare på B2B-marknader. : En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.

, 2015
Linus Andersson, Anton Lange
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An automated platform for "on-demand" high-speed catalyst synthesis by flame spray pyrolysis.

Digit Discov
Engel KM, Willi PO, Grass RN, Stark WJ.
europepmc   +1 more source

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Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction

Journal of Business & Industrial Marketing, 2023
Purpose This study aims to explore the role customer satisfaction play in mediating the nexus between commitment, trust, relative dependence and customer loyalty from an emerging market context under a business-to-business (B2B) setting.
Emmanuel Arthur, G. Agbemabiese, G. Amoako, P. Anim   +3 more
semanticscholar   +1 more source

The present and future of the B2B sales profession

Journal of Personal Selling & Sales Management, 2023
Over the last three decades, business-to-business (B2B) sales practices have undergone significant change. This study evaluates the current responsibilities, skills, and knowledge sets required in B2B sales professionals.
Samer Elhajjar, Laurent Yacoub, Fadila Ouaida   +2 more
semanticscholar   +1 more source

Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter

Journal of Business & Industrial Marketing, 2023
Purpose Supply chains are under increased scrutiny as consumers have become aware of the dark side of downstream production practices. Many articles and exposés have led consumers to be more conscious of purchasing products from companies who source ...
Benjamin Garner, Ashraf Mady
semanticscholar   +1 more source

Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions

Journal of Business & Industrial Marketing, 2022
Purpose In the past few decades, relationship management (RM) theory and RM strategies in business-to-business (B2B) contexts have evolved tremendously, driven by constant innovation.
Flevy Lasrado, Park Thaichon, M. Nyadzayo   +2 more
semanticscholar   +1 more source