Results 21 to 30 of about 150,771 (303)

Real-Time Precise Point Positioning during Outages of the PPP-B2b Service

open access: yesRemote Sensing, 2023
The precise point positioning service on B2b signal (PPP-B2b) is a real-time decimeter-level positioning service provided by the BeiDou-3 Global Navigation Satellite System (BDS-3).
Yufei Chen   +6 more
doaj   +1 more source

Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective

open access: yesInformation Systems Frontiers, 2022
Anecdotal evidence suggests that artificial intelligence (AI) technologies are highly effective in digital marketing and rapidly growing in popularity in the context of business-to-business (B2B) marketing.
B. Keegan, Denis Dennehy, P. Naudé
semanticscholar   +1 more source

SATISFAÇÃO, CONFIANÇA, COMPROMETIMENTO E SUAS RELAÇÕES COM A LEALDADE DO ESTUDANTE DO ENSINO SUPERIOR

open access: yesRevista Gestão Universitária na América Latina, 2019
This research checked the variables of the Relationship Quality-based Student Loyalty (RQSL) model are significantly related to the loyalty of the students in the context of provision of educational services in a particular Higher Education Institution ...
Kenys Bonatti Maziero   +3 more
doaj   +1 more source

Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B

open access: yesJournal of Business & Industrial Marketing, 2022
Purpose The business-to-business (B2B) marketing literature is heavily focused on the manufacturing sector. However, it is the B2B service sector that shows the highest growth in gross domestic product (GDP).
Jochen Wirtz, C. Kowalkowski
semanticscholar   +1 more source

International Aspects and Challenges of Digital Transformation

open access: yesGospodarka Narodowa. The Polish Journal of Economics, 2018
This paper aims to examine the international context of the digital transformation sweeping through advanced economies worldwide. The authors focus on both the business-to-business (B2B) and consumer-to-business (C2B) aspects of this process.
Marta Götz   +2 more
doaj   +1 more source

Precursors and outcome of satisfaction in business-to-business relationship building: An information communication technology industry perspective in South Africa

open access: yesActa Commercii, 2020
Orientation: To secure a competitive business position, mobile business service providers need to explore the factors that, in predicting customer loyalty, will enable them to focus marketing efforts on improving their current customer management ...
Mpho Hlefana   +2 more
doaj   +1 more source

An Internet of Things Embedded Sustainable Supply Chain Management of B2B E-Commerce

open access: yesSustainability, 2022
Adopting digital technologies in a business can help with sustainable supply chain management. These technologies can make e-commerce development faster and empower the emergence of B2B e-commerce businesses.
Dhirendra Prajapati   +4 more
semanticscholar   +1 more source

Overcoming barriers to experimentation in business-to-business living labs [PDF]

open access: yes, 2017
Business-to-business (B2B) living lab projects have been mentioned in different areas of academic research, but the innovation management literature requires deeper analysis of their potential opportunities and challenges.
Ballon, Pieter   +6 more
core   +1 more source

Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative study

open access: yesCogent Business & Management, 2016
This study explored customer relationship management (CRM) experiences of business-to-business (B2B) marketing firms in the mobile telecommunications sector using the qualitative focus group approach and the study drew on the resource-based view.
Andy Fred Wali   +2 more
doaj   +1 more source

Performance Assessment of BDS-3 PPP-B2b/INS Loosely Coupled Integration

open access: yesRemote Sensing, 2022
The BeiDou global navigation satellite system (BDS-3) has been officially providing a real-time precise point positioning (PPP) augmentation service, known as the PPP-B2b service, since 2020.
Xiaofei Xu   +4 more
doaj   +1 more source

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