Results 221 to 230 of about 2,417,696 (289)

Attitudinal loyalty, behavioural loyalty and social media: An introspection

The Marketing Review, 2013
The advent of social media in early 2000, though largely used as an interface among individuals to build, share opinions and establish relationships, also has its implications for marketing in business. Social media has been sufficiently used as an important tool to acquire new customers.
Hawkins, Kerrie, Vel, Prakash
openaire   +3 more sources

Service marketing tools influencing attitudinal loyalty and behavioural loyalty

International Journal of Electronic Customer Relationship Management, 2013
We demonstrate the relationship between service marketing tools and attitudinal/behavioural loyalty through perceived quality and perceived risk in the experienced service industry. This study is the first to investigate brand image, store image, and promotion marketing tools that influence attitudinal loyalty and behavioural loyalty, simultaneously ...
Tser Yieth Chen, Hsin Swai Hsu
openaire   +2 more sources

Repeated Binary Logit: Analysing Variation in Behavioural Loyalty

Australasian Marketing Journal, 2005
Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression.
Laurent, Gilles, Rungie, Cam
openaire   +3 more sources

Customer lifetime value: investigating the factors affecting attitudinal and behavioural brand loyalty

The TQM Journal, 2021
PurposeThis paper investigates the factors affecting customer lifetime value from an attitudinal and behavioural brand loyalty perspective in the Internet service industry.
A. O. Dandis, Mohammad Badi’ Al Haj Eid   +1 more
semanticscholar   +1 more source

Antecedents and measurement of brand commitment and behavioural loyalty

Journal of Customer Behaviour, 2016
Semra Dogan Cifci, B. Zafer Erdogan
openaire   +2 more sources

How CSR influences customer behavioural loyalty in the Chinese hotel industry

Asia Pacific Journal of Marketing and Logistics, 2019
Purpose The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural loyalty in the hotel industry.
M. Liu, Yongdan Liu, Ziying Mo, Zhidong Zhao, Zhenghao Zhu   +4 more
semanticscholar   +1 more source

Repeated behaviour and destination loyalty

Tourism Management, 2015
This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012.
Meleddu M, PACI, RAFFAELE, Pulina M.
openaire   +3 more sources

How Broadcasters’ Characteristics Affect Viewers’ Loyalty: The Role of Parasocial Relationships

Social Science Research Network, 2023
PurposeThis study applies parasocial relationship theory to identify the role of broadcaster characteristics in the highly interactive business setting of live streaming commerce.Design/methodology/approachA total of 401 online questionnaires were ...
W. Liu, Zongshui Wang, Ling Jian, Zhuo Sun, Hong Zhao   +4 more
semanticscholar   +1 more source

Unpacking Commitment: Multiple Loyalties and Employee Behaviour*

Journal of Management Studies, 2005
abstract  We present findings from three UK studies on the nature and consequences of employees’ multiple commitments in the workplace, with samples drawn from private manufacturing, private services and the public sector. Co‐workers, the union, the union representative, customers, and the immediate boss emerge as separate foci of commitment, distinct ...
Redman, T., Snape, E.
openaire   +2 more sources

The nexus between CRM and behavioural loyalty in hotel sector: the mediating role of relationship quality (trust and satisfaction)

Global Knowledge Memory and Communication
Purpose This study aims to examine how hotel customer relationship management (CRM) practices affect tourist behavioural loyalty. This study also investigates the relationship quality (trust and satisfaction) as a mediator between CRM practices and ...
R. Karim, Md karim Rabiul, Sunehla Tahrin, Sayed Mohammed Arfat   +3 more
semanticscholar   +1 more source