Results 241 to 250 of about 635,078 (283)
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Service marketing tools influencing attitudinal loyalty and behavioural loyalty
International Journal of Electronic Customer Relationship Management, 2013We demonstrate the relationship between service marketing tools and attitudinal/behavioural loyalty through perceived quality and perceived risk in the experienced service industry. This study is the first to investigate brand image, store image, and promotion marketing tools that influence attitudinal loyalty and behavioural loyalty, simultaneously ...
Tser Yieth Chen
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Has Behavioural Loyalty to Online Supermarkets Declined?
Australasian Marketing Journal, 2017This paper investigates consumer's behavioural loyalty to online supermarkets over time. We use three measures of behavioural loyalty (share of category requirements, repertoire size, and polarisation index) from four major online supermarkets in the UK across five categories.
Carl Driesener, Zachary Anesbury
exaly +2 more sources
Vision, 2010
The purpose of the study is to examine relationships between brand equity and brand loyalty (comprising attitudinal and behavioural) which is not well explained in the marketing literature. Should brand loyalty be considered as dimension of brand equity or an outcome of brand equity or as a moderating factor that acts as a mediator between attitudinal ...
Hardeep Chahal
exaly +2 more sources
The purpose of the study is to examine relationships between brand equity and brand loyalty (comprising attitudinal and behavioural) which is not well explained in the marketing literature. Should brand loyalty be considered as dimension of brand equity or an outcome of brand equity or as a moderating factor that acts as a mediator between attitudinal ...
Hardeep Chahal
exaly +2 more sources
Antecedents and measurement of brand commitment and behavioural loyalty
Journal of Customer Behavior, 2016Semra Dogan Cifci, B. Zafer Erdogan
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Repeated behaviour and destination loyalty
Tourism Management, 2015This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012.
Meleddu M, PACI, RAFFAELE, Pulina M.
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The Impact of Loyalty Programmes on Repeat Purchase Behaviour
Journal of Marketing Management, 2006The purpose of this research is to contribute to a better knowledge about the impact of retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan single-source panel which has been crossed with the store data base of a French retailer.
Lars Meyer-Waarden, Christophe Benavent
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Unpacking Commitment: Multiple Loyalties and Employee Behaviour*
Journal of Management Studies, 2005abstract We present findings from three UK studies on the nature and consequences of employees’ multiple commitments in the workplace, with samples drawn from private manufacturing, private services and the public sector. Co‐workers, the union, the union representative, customers, and the immediate boss emerge as separate foci of commitment, distinct ...
Redman, T., Snape, E.
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Loyalty cards and customer behaviour
Strategic Direction, 2005PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
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A Study on the Influence of Loyalty Programs on Impulsive Buying Behaviour
COMMERCE RESEARCH REVIEW, 2023In the dynamic digitalized world, impulsive buying (IB) has emerged as a crucial driver of consumer buying behaviour. As a result, businesses are concentrating on devising diversified marketing strategies for influencing their IB behaviour. E-loyalty programs are one of the marketing strategies.
Vipin Vihari Ram Tripathi +1 more
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Behavioural rules in industrial districts: loyalty, trust, and reputation
2003The already wide literature on local systems and, in particular, that on industrial districts, has highlighted the role of reputation and trust in the competitiveness of these organizational forms compared to Fordist organization. The work of Becattini (1990), Bellandi (1987), Dei Ottati (1994a, 1994b) can be interpreted in this sense and a similar ...
SOLARI, STEFANO, MISTRI, MAURIZIO
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