Results 261 to 270 of about 98,604 (302)

Repeated Binary Logit: Analysing Variation in Behavioural Loyalty

Australasian Marketing Journal, 2005
Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression.
Laurent, Gilles, Rungie, Cam
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Unpacking Commitment: Multiple Loyalties and Employee Behaviour*

Journal of Management Studies, 2005
abstract  We present findings from three UK studies on the nature and consequences of employees’ multiple commitments in the workplace, with samples drawn from private manufacturing, private services and the public sector. Co‐workers, the union, the union representative, customers, and the immediate boss emerge as separate foci of commitment, distinct ...
Redman, T., Snape, E.
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Loyalty cards and customer behaviour

Strategic Direction, 2005
PurposeReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.Design/methodology/approachScans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,
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On linking socioeconomic status to consumer loyalty behaviour

Journal of Retailing and Consumer Services, 2019
Abstract This study provides novel insights into the way loyalty behaviour to the performing arts is formed. Research in this area has predominantly relied on either demographics or motives to understand audience behaviour and we have provided a theoretically robust explanation for the psychological processes that connect occupation, income and ...
Christopher J. White, Eudora Tong
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The Impact of Loyalty Programmes on Repeat Purchase Behaviour

Journal of Marketing Management, 2006
The purpose of this research is to contribute to a better knowledge about the impact of retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan single-source panel which has been crossed with the store data base of a French retailer.
Lars Meyer-Waarden, Christophe Benavent
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Behavioural rules in industrial districts: loyalty, trust, and reputation

2003
The already wide literature on local systems and, in particular, that on industrial districts, has highlighted the role of reputation and trust in the competitiveness of these organizational forms compared to Fordist organization. The work of Becattini (1990), Bellandi (1987), Dei Ottati (1994a, 1994b) can be interpreted in this sense and a similar ...
SOLARI, STEFANO, MISTRI, MAURIZIO
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Differentiating attitudes: team loyalty and attitude towards spectating behaviour

Sport, Business and Management: An International Journal, 2014
Purpose – The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and validity of the proposed model, and the influence of the attitudinal factors on intention to re-attend sporting events.
Ken Sumida, Junya Fujimoto, Masayuki Sakata   +2 more
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Modelling clearance sales store loyalty behaviour of Indian shoppers

International Journal of Business Excellence, 2010
This study seeks to investigate the influence of store attributes on clearance sales store loyalty. The study examines the influence of different store attributes such as merchandise with gifts, retail operation, retail services, discount, salesman service, promotion, retail facilities and store atmosphere on store loyalty. A total of 664 shoppers were
M. Hemalatha, V.J. Sivakumar
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Religious beliefs and consumer behaviour: from loyalty to boycotts

Journal of Islamic Marketing, 2012
Purpose – In a constantly changing and increasingly globalised world, religions still play a significant role in influencing social and consumer behavior. The purpose of this paper is to develop a conceptual model that explores the link between religious beliefs and consumers ' boycotts towards particular ...
Khalil Al-Hyari, Muhammed Alnsour, Ghazi Al-Weshah, Mohamed Haffar   +3 more
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Consumer perceptions of green products, purchasing behaviour and loyalty

2022
Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; ascertain the influence of environmental concerns on ...
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