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Key drivers of behavioural loyalty in airline choice.
Tourism Management, 2011This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts for the multi-step nature of the airline choice process.
Dolnicar, Sara +3 more
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Evidence that loyalty is a natural behaviour
2011Traditionally 'loyal' behaviour is viewed as something that must be earned (or bought) by marketers, i.e. a consequence of marketing actions (e.g. differentiation, service quality) and consumers' subsequent attitudinal preferences for particular brands. Yet loyalty is one of the most prevalent, marked characteristics of consumer behaviour.
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A Study on Consumer Behavioural insights on Brand Loyalty
Abstract: Consumer behaviour is a multifaceted domain influenced by psychological, social, and economic factors that shape individuals' decisions in the marketplace. Understanding consumer behaviour is pivotal for businesses to anticipate market trends and tailor marketing efforts effectively.Pande, Dr. Anil, Patil, Shruti
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Habitual behaviour: design for automaticity during customer loyalty decisions
2022Mahr, Dominik +2 more
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Churn and loyalty behaviour of Turkish digital natives
2018The mobile industry drives innovation and economic growth all over the world, thanks to the application industry, content providers and mobile handset producers and operators. With a very young and dynamic population and a remarkable 96 percent mobile penetration rate, Turkey is no stranger to this trend.
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How CSR influences customer behavioural loyalty in the Chinese hotel industry
Asia Pacific Journal of Marketing and Logistics, 2019Matthew TingChi Liu, Yongdan Liu
exaly