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On linking socioeconomic status to consumer loyalty behaviour
Journal of Retailing and Consumer Services, 2019Abstract This study provides novel insights into the way loyalty behaviour to the performing arts is formed. Research in this area has predominantly relied on either demographics or motives to understand audience behaviour and we have provided a theoretically robust explanation for the psychological processes that connect occupation, income and ...
Christopher J. White, Eudora Tong
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Repeated Binary Logit: Analysing Variation in Behavioural Loyalty
Australasian Marketing Journal, 2005Brand and store managers are anxious to obtain high “loyalty,” as operationalized by repeat purchase behaviour. In this paper, we introduce the Repeated Binary Logit (RBL) model, which analyses directly the impact of covariates on repeat purchase, and which can be described as an extension of traditional logistic regression.
Laurent, Gilles, Rungie, Cam
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A Study of Banker-Customer Interactions and Behavioural Loyalty in Retail Banking
2004For several decades the financial services markets have been gradually becoming more competitive as inter alia, developments in technology and deregulation have eroded the usefulness of branch networks as effective barriers to entry and created the opportunity for new players to enter the market.
Howcroft, B., Hewer, P.A., Hamilton, R.
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Key drivers of behavioural loyalty in airline choice.
Tourism Management, 2011This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts for the multi-step nature of the airline choice process.
Dolnicar, Sara +3 more
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Religious beliefs and consumer behaviour: from loyalty to boycotts
Journal of Islamic Marketing, 2012Purpose – In a constantly changing and increasingly globalised world, religions still play a significant role in influencing social and consumer behavior. The purpose of this paper is to develop a conceptual model that explores the link between religious beliefs and consumers ' boycotts towards particular ...
Khalil Al-Hyari +3 more
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The consequences of showrooming behaviour on customer satisfaction and loyalty
International Journal of Retail & Distribution ManagementPurposeResearch on showrooming has focused on investigating its antecedents, motivators and characteristics, leaving a gap regarding its consequences. Our study intends to build a comprehensive framework to examine the role of showrooming behaviour on showrooming satisfaction and customer loyalty while exploring its antecedents.Design/methodology ...
Jose Marcos Carvalho de Mesquita +3 more
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Adherence to customer loyalty programmes and changes in buyer behaviour
The Service Industries Journal, 2012This study examines the factors that influence the effectiveness of customer loyalty programmes to cause a change in consumers' behaviour in retailing services. In particular, three explanatory variables are analysed: the quality of service offered to the customer, her/his trust in the company, and her/his attitude towards loyalty programmes.
Jesús Collado Agudo +2 more
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PREDICTORS OF BEHAVIOURAL LOYALTY IN A PROFESSIONAL SPORT MEMBERSHIP CONTEXT
Marketing and Management Sciences, 2010Following in the footsteps of the professional sport industry in the USA, the marketing of professional sport in Australia is becoming big business. However, the uniqueness of the sport product has led to uncertainty regarding the application of traditional marketing loyalty theory to Australian sport contexts.
EMILY J. SHERIDAN +2 more
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The influence of loyalty programme membership on customer purchase behaviour
European Journal of Marketing, 2008PurposeIn the retailing sector, consumers typically patronize multiple outlets, which leaves outlets striving to earn a greater portion of consumer expenditures. The purpose of this paper is to improve theoretical and empirical knowledge about the impact of retailing loyalty programmes on customer purchasing behaviour.Design/methodology/approachThe ...
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Consumer perceptions of green products, purchasing behaviour and loyalty
2022Green products have gained prominence on the market largely due to their perceived benefits of environmental sustainability. In view of the growth in influence of green products, the objectives of the study were to determine the impact of product quality on purchase intention for green products; ascertain the influence of environmental concerns on ...
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