Results 251 to 260 of about 98,604 (302)

The impact of brand advertising on children's food preferences and behavioural intentions: an experimental study. [PDF]

open access: yesPublic Health Nutr
Mulligan C   +5 more
europepmc   +1 more source

Has Behavioural Loyalty to Online Supermarkets Declined?

Australasian Marketing Journal, 2017
This paper investigates consumer's behavioural loyalty to online supermarkets over time. We use three measures of behavioural loyalty (share of category requirements, repertoire size, and polarisation index) from four major online supermarkets in the UK across five categories.
Giang Tue Trinh   +2 more
openaire   +4 more sources

Service marketing tools influencing attitudinal loyalty and behavioural loyalty

International Journal of Electronic Customer Relationship Management, 2013
We demonstrate the relationship between service marketing tools and attitudinal/behavioural loyalty through perceived quality and perceived risk in the experienced service industry. This study is the first to investigate brand image, store image, and promotion marketing tools that influence attitudinal loyalty and behavioural loyalty, simultaneously ...
Tser Yieth Chen, Hsin Swai Hsu
openaire   +3 more sources

Attitudinal loyalty, behavioural loyalty and social media: An introspection

The Marketing Review, 2013
The advent of social media in early 2000, though largely used as an interface among individuals to build, share opinions and establish relationships, also has its implications for marketing in business. Social media has been sufficiently used as an important tool to acquire new customers.
Hawkins, Kerrie, Vel, Prakash
openaire   +2 more sources

Repeated behaviour and destination loyalty

Tourism Management, 2015
This study analyses tourists' stated loyalty to a tourism destination within a multidimensional framework and with various definitions of loyalty. The empirical data were collected via a survey administered at the end of a trip at the main ports and airports on the island of Sardinia during the low and high seasons, in 2012.
Meleddu M, PACI, RAFFAELE, Pulina M.
openaire   +3 more sources

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