Results 271 to 280 of about 494,391 (314)

Brands and branding

2022
Samuelson Appau, Kofi Poku
openaire   +1 more source

Nation branding and right to brand/brand Turkey

Research and Policy on Turkey, 2017
This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
openaire   +1 more source

Impact of Brand Experience, Brand Familiarity, Brand Trust, and Brand Satisfaction on Brand Attachment and Brand Purchasing Intention: Focused on Luxury Brand

Journal of Distribution and Logistics, 2021
Oi Sul Jeon, Sung Kyu Park
openaire   +1 more source

Brands and branding

2018
Godfrey Baldacchino, Susie Khamis
openaire   +1 more source

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

Human baristas and robot baristas: How does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?

International Journal of Hospitality Management, 2021
Jinsoo Hwang, Jinkyung Jenny Kim, Ja Young Choe   +2 more
exaly  

Brands, Branding and Brand Culture

2019
openaire   +1 more source

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

Brand Love

Journal of Marketing, 2012
Aaron Ahuvia, Richard Bagozzi, Rajeev Batra   +2 more
exaly  

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
Andreas Benedikt Eisingerich, Deborah Macinnis, Dawn Iacobucci   +2 more
exaly