Results 271 to 280 of about 493,888 (314)

Brands and branding

2022
Samuelson Appau, Kofi Poku
openaire   +1 more source

Nation branding and right to brand/brand Turkey

Research and Policy on Turkey, 2017
This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
openaire   +1 more source

Brands and branding

2018
Godfrey Baldacchino, Susie Khamis
openaire   +1 more source

Impact of Brand Experience, Brand Familiarity, Brand Trust, and Brand Satisfaction on Brand Attachment and Brand Purchasing Intention: Focused on Luxury Brand

Journal of Distribution and Logistics, 2021
Oi Sul Jeon, Sung Kyu Park
openaire   +1 more source

To Brand or Not to Brand

2006
openaire   +2 more sources

Brand Love

Journal of Marketing, 2012
Rajeev Batra, Aaron Ahuvia, Richard P Bagozzi   +2 more
exaly  

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

Journal of Marketing, 2010
C Whan Park, Deborah J Macinnis, Andreas B Eisingerich   +2 more
exaly  

Brands and branding

Choice Reviews Online, 2009
openaire   +1 more source

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Bernd Schmitt, Lia Zarantonello
exaly