Results 291 to 300 of about 493,888 (314)

Brands, Branding and the Branded

2010
Spicer, André, Kärreman, Dan
openaire   +1 more source

Brands and Branding

2012
openaire   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Boonghee Yoo, Naveen Donthu, Sungho Lee   +2 more
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Enrique P Becerra, Vishag Badrinarayanan   +1 more
exaly  

Brands and Branding

2016
openaire   +1 more source

Brand passion: Antecedents and consequences

Journal of Business Research, 2013
Pierre Valette-Florence
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Kevin Kam Fung So, Ceridwyn KING, Fang Meng   +2 more
exaly