Results 291 to 300 of about 494,391 (314)

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Yi-Shun Wang, Ching-Hsuan Yeh
exaly  

Brands, Branding and the Branded

2010
Spicer, André, Kärreman, Dan
openaire   +1 more source

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Brands and Branding

2016
openaire   +1 more source

The relationships among community experience, community commitment, brand attitude, and purchase intention in social media

International Journal of Information Management, 2019
Cheol Park
exaly  

The influence of brand trust and brand identification on brand evangelism

Journal of Product and Brand Management, 2013
Vishag Badrinarayanan, Enrique P Becerra   +1 more
exaly  

An Examination of Selected Marketing Mix Elements and Brand Equity

Journal of the Academy of Marketing Science, 2000
Sungho Lee, Naveen Donthu, Boonghee Yoo   +2 more
exaly  

The missing link in building customer brand identification: The role of brand attractiveness

Tourism Management, 2017
Ceridwyn KING, Kevin Kam Fung So, Fang Meng   +2 more
exaly  

Brands and Branding

2012
openaire   +1 more source