Results 281 to 290 of about 494,391 (314)

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Journal of Marketing, 2009
Lia Zarantonello, Bernd Schmitt, J Josko Brakus   +2 more
exaly  

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Chenting Su
exaly  

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Ursa Golob, Klement Podnar, Urška Tuškej   +2 more
exaly  

To Brand or Not to Brand

2006
openaire   +2 more sources

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Paulo Rita, Zelia Raposo Santos
exaly  

Brands and Branding

2010
Jenny Harrow, Susan Lord, Jan Sacharko, Allyson Reaves, Anne Sander, Martha Chen, Michael Bisesi, Jan R. Busse, Jed Emerson, Anael LaBigne, Regina List, Gabriel Berger, Alexia Duten, Odile Bour, David Horton Smith, Anael Labigne, Regina List, A. Joseph Borrell, Martin Hölz, Regina List, Jane Hudson, Timothy R. Dahlstrom, Tullia B. Hamilton, Allyson Reaves, Gordon Shockley, David B. Howard, Freya Brune, Bernhard Ebbinghaus, Sebastian Koos   +28 more
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Bijoylaxmi Sarmah, Shivam Gupta, Yogesh Dwivedi   +2 more
exaly  

Brands and branding

Choice Reviews Online, 2009
openaire   +1 more source

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Global Marketing Conference Proceeding, 2014
Reinders, M.J., Bartels, J.
openaire   +2 more sources

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly