Results 281 to 290 of about 493,888 (314)

Brands, Branding and Brand Culture

2019
openaire   +1 more source

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Qiyuan Zhang, Chenting Su   +2 more
exaly  

Brand, Branding and Corporate Brand

Zalfa Laili Hamzah, Noor Adwa Sulaiman, Maria Mohd Ismail   +2 more
openaire   +1 more source

The role of consumer–brand identification in building brand relationships

Journal of Business Research, 2013
Urška Tuškej, Ursa Golob, Klement Podnar   +2 more
exaly  

On the relationship between consumer-brand identification, brand community, and brand loyalty

Journal of Retailing and Consumer Services, 2018
Pedro S Coelho, Paulo Rita, Zelia Raposo Santos   +2 more
exaly  

Brands and Branding

2010
Jenny Harrow, Susan Lord, Jan Sacharko, Allyson Reaves, Anne Sander, Martha Chen, Michael Bisesi, Jan R. Busse, Jed Emerson, Anael LaBigne, Regina List, Gabriel Berger, Alexia Duten, Odile Bour, David Horton Smith, Anael Labigne, Regina List, A. Joseph Borrell, Martin Hölz, Regina List, Jane Hudson, Timothy R. Dahlstrom, Tullia B. Hamilton, Allyson Reaves, Gordon Shockley, David B. Howard, Freya Brune, Bernhard Ebbinghaus, Sebastian Koos   +28 more
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

To be or not to be in social media: How brand loyalty is affected by social media?

International Journal of Information Management, 2013
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior, 2012
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard   +2 more
exaly  

Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International Journal of Information Management, 2016
Ching-Hsuan Yeh, Yi-Shun Wang
exaly