Results 311 to 320 of about 2,033,503 (343)
Association of cigarette design features with smoker characteristics and risk beliefs: Cross-sectional findings from the 2019 ITC France Survey. [PDF]
Tob Prev CessatPolston PA +3 more
europepmc +1 more source
A rare case of anaphylaxis caused by mint-containing toothpaste in a child: A case report. [PDF]
Asia Pac AllergyTan ASH +4 more
europepmc +1 more source
Prevalence of Peri-Implant Bone Loss in Patients with a History of Periodontal Disease: A Retrospective Study. [PDF]
J Clin Exp DentOgnyanova-Toleva G +5 more
europepmc +1 more source
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International Commerce Review, 2007
Retailers’ sophisticated strategies for their store brands have changed the nature of their contest with manufacturer brands. For manufacturers, complacency is not an option. But how should they respond?
Nirmalya Kumar +1 more
openaire +1 more source
Retailers’ sophisticated strategies for their store brands have changed the nature of their contest with manufacturer brands. For manufacturers, complacency is not an option. But how should they respond?
Nirmalya Kumar +1 more
openaire +1 more source
SSRN Electronic Journal, 2013
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
openaire +1 more source
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
openaire +1 more source
Brand Equity, Brand Satisfaction, and Brand Loyalty
International Journal of Online Marketing, 2021Brand equity is a rapidly growing field of research. Companies rely primarily on new and creative ways of improving high brand value. The main aim of this research was to examine the impact of brand equity and brand satisfaction on brand loyalty, particularly online shopping, in the context of e-commerce industry by considering brand satisfaction as a ...
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Assessing brand love, brand sacredness and brand fidelity towards halal brands
Journal of Islamic Marketing, 2020Purpose The purpose of this study is to examine the role of contemporary consumer-brand relationships in predicting brand sacredness, brand fidelity and propensity to spread word of mouth (WOM) in the context of “halal” cosmetic brands. Design/methodology/approach The proposed research framework has been empirically tested by collecting responses ...
Richa Joshi, Prerna Garg
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Brand verbs: brand synonymity and brand leadership
Journal of Brand Management, 2018Brand names have become verbs and entered in the consumer vocabulary, as doing words that are synonymous to consumer actions. Synonymity brands are observed to be prototypical and consumer-perceived brand leaders by planting a word not only in the consumer minds, but also in the lexicon. Corporate attorneys have ignored this fact by labeling such words
Siva M. Kumar, K. R. Jayasimha
openaire +1 more source