Results 81 to 90 of about 2,033,503 (343)

Building brands through experiential events: when entertainment meets education [PDF]

, 2018
Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning.
Addis, Michela, Miniero, Giulia, Ricotta, F.   +2 more
core   +1 more source

Predicting Chronicity in Children and Adolescents With Newly Diagnosed Immune Thrombocytopenia at the Timepoint of Diagnosis Using Machine Learning‐Based Approaches

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Objectives To identify predictors of chronic ITP (cITP) and to develop a model based on several machine learning (ML) methods to estimate the individual risk of chronicity at the timepoint of diagnosis. Methods We analyzed a longitudinal cohort of 944 children enrolled in the Intercontinental Cooperative immune thrombocytopenia (ITP) Study ...
Severin Kasser, Alice Bizeul, Meera Chitlur, Hugo Donato, Jelena Roganovic, Julia E. Vogt, Thomas Kühne   +6 more
wiley   +1 more source

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude [PDF]

, 2012
This study uses a 2 by 2 between subjects factorial design to investigate the impact of brand prominence and artist connectedness on brand placement effectiveness in music videos.
Cauberghe, Veroline, Faseur, Tine, Hudders, Liselot, Panic, Katarina, Zimmerman, Eva   +4 more
core  

A Systematic Review of Evidence on the Clinical Effectiveness of Surveillance Imaging in Children With Medulloblastoma and Ependymoma

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Surveillance imaging aims to detect tumour relapse before symptoms develop, but it's unclear whether earlier detection of relapse leads to better outcomes in children and young people (CYP) with medulloblastoma and ependymoma. This systematic review aims to identify relevant literature to determine the efficacy of surveillance magnetic ...
Lucy Shepherd, Melissa Taylor, Helen Fulbright, Bob Phillips   +3 more
wiley   +1 more source

Enhancing Brand Equity Through Sustainability: Waste Recycling [PDF]

, 2015
Unlike many existing research studies that explain reverse marketing from a purchasing perspective, this study recognizes it as an honest effort made by managers aiming to promote sustainability by purposefully managing waste and discusses the spillover ...
Gupta, Suraksha
core   +1 more source

Patient‐Level Barriers and Facilitators to Inpatient Physical Therapy in Adolescents and Young Adults With a Hematological Malignancy: A Qualitative Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher, Jennifer L. Bernstein, Katia M. Crisler, Julia K. Herriott, Kimberly L. Klages, Robin E. Norris, Mariann L. Strenk, Sarah E. Bills, Meghan E. McGrady   +8 more
wiley   +1 more source

Fermented grapeseed oil repairs chemically damaged hair via enhanced permeability mechanisms

Scientific Reports
Human hair is a biopolymer composed of keratin filaments, lipids, pigments, and water. Chemical treatments of hair, such as dyeing, perming, and bleaching, can impair the integrity of the hair protein structure and accelerate the loss of water and lipids,
Nan Wu, Leilei Zhi, Gaixiang Wang, Yu Liu, Jun Feng, Bing You   +5 more
doaj   +1 more source

Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

, 2021
Naman Sreen, Amandeep Dhir, Shalini Talwar, Teck Ming Tan, Fatimah Sayer Alharbi   +4 more
openalex   +1 more source

On the density of nice Friedmans [PDF]

, 2013
A Friedman number is a positive integer which is the result of an expression combining all of its own digits by use of the four basic operations, exponentiation and digit concatenation.
Brand, Michael
core  

Effects of adding Chinese medicinal materials to the Green-covering Guanyin Tuqu on flavor components of light-flavor Baijiu [PDF]

Zhongguo niangzao
In order to investigate the effects of 10 Chinese medicinal materials (cinnamon, clove, Salviae miltiorrhizae, ginseng, Astragalus Membranaceus, Pericarpium Citri Reticulatae (Chenpi), Angelica sinensis (Danggui), Ligusticum Chuanxiong (Chuanxiong ...
JIANG Wei, LI Rui, JIANG Dan, TANG Jie, LIN Bin, LI Qun, ZHANG Jingjing, KE Hanbing, YANG Qiang, CHEN Shenxi
doaj   +1 more source