Brands as Humans: Positives and Negatives of Brand Anthropomorphism
, 2012 Marina Puzakova
openalex +2 more sources
Beyond the Machine: An Integrative Framework of Anthropomorphism in AI. [PDF]
Behav Sci (Basel)Curșeu PL, Radu Ș.
europepmc +1 more source
Brands in Disguise: The Role of Anthropomorphism in Crisis Communication [PDF]
In the midst of a crisis, as public pressure and consumer expectations are elevated, companies may resort to humanizing their brands in order to mitigate the damage and potentially regain consumer trust and seek forgiveness.
Sabri, Mohammed El Mehdi
core
Anthropomorphic technology in everyday life: focus on chatbots and impacts on mental health. [PDF]
Eur Arch Psychiatry Clin NeurosciMonteith S +5 more
europepmc +1 more source
From Anthropomorphism to Brand Love: A Study on S-O-R Framework Perspective in E-Retailing
Asmarafique +2 more
openalex +2 more sources
The impact of AI anchor anthropomorphism on users' willingness to co-create value in tourism live-streaming contexts: the mediating role of social presence and the moderating role of perceived control. [PDF]
Front PsycholYe Q, Li Y, Luo Y, Pang Z.
europepmc +1 more source
Although brand anthropomorphism has been present in branding literature for nearly two decades, it remains conceptually fluid and in need of further theoretical and empirical development. Ongoing ambiguities around its definition, application, and implications highlight the need for greater clarity.
Kartika, Gilang +2 more
openaire +1 more source
Emojis in Marketing and Advertising: A Systematic Literature Review. [PDF]
Behav Sci (Basel)Vardikou C +3 more
europepmc +1 more source
Digital anchors vs. human anchors: a study of the effects of credibility endorsement and psychological distance on policy adoption intention. [PDF]
Front PsycholChen J, Zeng Y, Qiu X.
europepmc +1 more source