Results 131 to 140 of about 640,084 (284)

Measuring the Hall Effect in Hysteretic Materials

Advanced Materials, EarlyView.
The authors highlight common pitfalls in measuring the Hall effect: in hysteretic magnets, improper data processing can create signals that look exotic but are not real. This Perspective explains the origin of these artifacts and presents practical measurement strategies that help researchers identify reliable Hall responses in complex magnetic ...
Jaime M. Moya, Anthony Voyemant, Sudipta Chatterjee, Scott B. Lee, Grigorii Skorupskii, Connor J. Pollak, Leslie M. Schoop   +6 more
wiley   +1 more source

Influencers: Navigating platforms, expertise, branding, and authenticity

Nordic Journal of Media Studies
N ...
ANNE JERSLEV, METTE MORTENSEN
openaire   +2 more sources

ESG Branding and Consumer Trust: The Mediating Role of Brand Authenticity (A SEM-PLS Approach)

Binus Business Review
As sustainability becomes central to contemporary brand strategy, consumers increasingly expect brands to demonstrate genuine ESG commitment rather than symbolic or promotional communication.
Antonius Jan Wellyantony
doaj  

Giant Orbital Rashba–Edelstein Effect in Crystalline Cu2O/Cu Heterostructures

Advanced Materials, EarlyView.
An enhanced orbital Rashba–Edelstein effect is demonstrated in a crystalline Cu2O/Cu heterostructure, compared to naturally oxidized CuOx structures, highlighting the critical role of crystallinity and interface control in orbital torque generation. The resulting spin torque conductivity exceeds that of Pt, indicating the potential of orbital torque ...
San Ko, Jaimin Kang, Su Jae Kim, Hanhwi Jang, Do‐Kyeong Nam, Minseok Kang, Sunghoon Kim, Yeon Sik Jung, Se‐Young Jeong, Kab‐Jin Kim, Byong‐Guk Park   +10 more
wiley   +1 more source

The Influence of Brand Rituals on Perceived Brand Authenticity

, 2018
Built on literature of ritual and brand authenticity we predicted that consumers will perceive greater brand authenticity from brand rituals and that this effect is driven by perceived symbolism in the brand.
Zheng, L, Wan, WE, Huang, ZT
core  

Authenticity Branding and Brand Awareness in Traditional Handicrafts: Evidence from Payung Geulis in Indonesia

Management Analysis Journal
This study aims to examine the influence of authenticity branding on brand awareness among consumers of Payung Geulis, a traditional handcrafted decorative umbrella from Tasikmalaya, Indonesia.
Aa Willy Nugraha, Adi Dadan Ramdana
doaj   +1 more source

Descriptors to Dynamics: A Materials and Device Perspective on in‐Materio Physical Reservoir Computing for Neuromorphic Edge Intelligence

Advanced Materials, EarlyView.
Intrinsic material dynamics are harnessed as computational resources for neuromorphic in‐materio physical reservoir computing. Defects, ionic motion, interfaces, percolation, geometry, and biasing shape transient states that provide fading memory, nonlinearity, and high‐dimensional projection for simple readout. A descriptor‐to‐dynamics framework links
Kshitij RB Singh, Alif Syafiq Kamarol Zaman, Muzhen Xu, Yuki Usami, Saptarshi Das, Hirofumi Tanaka   +5 more
wiley   +1 more source

Inverse Design of Nanoparticulate Materials

Advanced Materials, EarlyView.
Inverse design shifts nanomaterial development from empirical trial‐and‐error to predictive model‐driven strategies. It can rely on knowledge‐based, data‐based, or hybrid process and property functions. This perspective article provides a practical framework for applying inverse design based on instructive examples. It discusses which modeling approach
Nabi Etienne Traoré, Annika Mauch, Michelle Berthold, Lukas Pflug, Wolfgang Peukert, Nicolas Vogel   +5 more
wiley   +1 more source

Multi‐Li+ Coordination for Superior Room‐Temperature Ionic Conductivity in PEO Solid Electrolytes

Advanced Materials, EarlyView.
A phosphonate‐functionalized polycarboxylate ether (P‐PCE) is introduced into PEO electrolytes to induce multi‐Li+ ions coordination, which effectively dissociates lithium salts, liberates Li+ from the strong chelation by PEO chains, and promotes fast Li+ hopping between adjacent coordination sites. Simultaneously, this design establishes dynamic, high‐
Hengming Yan, Bowen Zhang, Xuefan Liu, Lu Wang, Cunlong Hu, Anran Sheng, Congcong Zhang, Linglong Kong, Zhenzhen Wu, Yulin Zhong, Sheng Liu, Shanqing Zhang   +11 more
wiley   +1 more source

When Authentic Brands Feel Like the Self: The Role of Self-Congruity in Brand Attachment

Economics and Culture
Research purpose. When authentic brands are aligned with consumers’ sense of self, strong emotional bonds are more likely to be fostered. However, previous studies do not provide a clear picture of how brand authenticity, consumer self-congruity, and ...
Talmontas Martynas, Šeinauskienė Beata,, Maščinskienė Jūratė, Jesevičiūtė-Ufartienė Laima   +3 more
doaj   +1 more source