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Pengaruh Brand Awareness, Brand Association, Perceived Quality Dan Brand Loyalty Terhadap Brand Equity (Survei Pada Konsumen Usia Remaja Di Kelurahan Purwantoro Kecamatan Blimbing Malang Yang Menggunakan Kartu Prabayar Im3 Pt.indosat) [PDF]

, 2014
The competitive condition that happened at provider brand mobile phone operators are increasingly stringent, encouraging consumers to buy the brand that is able to provide more value than other brands.
Muhammad, M. (Muhammad)
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Pengaruh Brand Awareness, Brand Association Dan Faktor Psikografis Terhadap Keputusan Pembelian Etude House Di Semarang [PDF]

, 2015
Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both ...
Khaerunissa, S. S. (Sandy), Listyorini, S. (Sari), Prabawani, B. (Bulan)   +2 more
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Compulsive buying and branding phenomena [PDF]

, 2015
The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior.
A Ball, A Benson, A Chaudhuri, A Magee, A Richards, A Shahjehan, B Barber, B Carroll, B Yoo, B Yoo, C Slyke Van, D Aaker, D Aaker, D Aaker, D Bell, D Black, D Hassay, D Rook, D Sacramento, E Barratt, F Reichheld, H Dittmar, H Dittmar, H Dittmar, H Dittmar, J Damon, J Grant, J Mitchell, J Roberts, J Roberts, J Roberts, J Roberts, J Ross, J Rossiter, K Keller, K Keller, L Koran, L Koran, L Krishnamurthi, L Lin, L Malär, L Workman, N Ridgway, R Belk, R Chinomona, R Faber, R Faber, R Kumar, R Miltenberger, R Oliver, RJ Faber, S Fournier, S Fournier, S Kleine, S Knox, S McElroy, S Weaver, T O’Guinn, V Zeithaml   +58 more
core   +2 more sources

Pengaruh Brand Awareness , Brand Image Dan Perceived Quality Terhadap Keputusan Pemakaian Jasa Pada Maskapai Penerbangan Garuda Indonesia [PDF]

, 2014
Garuda Indonesia is Indonesian government-owned airlines that always provide the best quality services to its passengers, starting from purchase the ticket until post-flight.
Armawati, I. (Isna), Prabawani, B. (Bulan), Saryadi, S. (Saryadi)   +2 more
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‘Branding’ explained: Defining and measuring brand awareness and brand attitude

Journal of Brand Management, 2014
Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the marketer to establish, in the consumer’s mind, two essential communication effects: brand awareness and then brand attitude. In the present article, he expands this model from two to now three types of
openaire   +4 more sources

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Organizacija
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
doaj   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION

E-Jurnal Manajemen
Penelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision.
I Gede Sandi Upa Dharma Putra, I. Gst. Ngurah Jaya Agung Widagda K   +1 more
doaj   +1 more source

What Increases Consumers’ Purchase Intention of Battery Electric Vehicles from Chinese Electric Vehicle Start-Ups? Taking NIO as an Example

World Electric Vehicle Journal, 2021
As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric ...
Qianling Jiang, Wei Wei, Xin Guan, Dexin Yang   +3 more
doaj   +1 more source

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian AC Panasonic Pada Toko Sumber AC Di Palembang [PDF]

, 2014
The purpose of this study was to analyze whether there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase decisions in store Panasonic AC Sources AC in Palembang.
Mulyati, Tika
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Student corporate brand identification: An exploratory case study [PDF]

, 2007
Purpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia.
Balmer, JMT, Liao, M
core   +1 more source