Results 1 to 10 of about 2,765,128 (185)
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators. [PDF]
Inf Technol Manag, 2022 As a business innovation in the e-commerce marketplace, the use of live streams to boost sales has become an important strategy for e-tailers on major e-commerce platforms globally.
Liu D, Yu J.
europepmc +2 more sources
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality. [PDF]
Front Psychol, 2021 Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between ...
Zhao J +4 more
europepmc +2 more sources
International Journal For Multidisciplinary Research, 2023 Brand awareness is a fundamental concept in marketing and consumer behavior, representing the extent to which a brand is recognized and recalled by consumers. This abstract explores the theoretical foundations of brand awareness, shedding light on its definition, conceptualization, and importance in the field of marketing. The theoretical underpinnings
Arohi Anand
openaire +2 more sources
Encyclopedia of Tourism Management and Marketing, 2022 Abraham Pizam, Maksim Godovykh
openaire +2 more sources
Cogent Business & Management, 2023 This research investigated the relationships between the awareness of halal-based products and services and people’s intention to purchase. Also, it explored behavioral attitude as a mediating variable in influencing purchase intention.
Abdul Aziz Nugraha Pratama +2 more
semanticscholar +1 more source
Sustainability, 2023 Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement, brand ...
Mladen Pancić +2 more
semanticscholar +1 more source
International Journal of Data and Network Science, 2023 The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic ...
A. Aljumah
semanticscholar +1 more source
The Influence of Influencer Marketing in Increasing Brand Awareness and Sales for SMEs
Technology and Society Perspectives (TACIT), 2023 In the ever-evolving digital era, marketing through social media has become one of the most effective tools to promote products and services. One of the latest marketing trends that is emerging is the use of influencers in marketing strategies.
Kresnawidiansyah Agustian +4 more
semanticscholar +1 more source
Online Journal of Communication and Media Technologies, 2023 The proliferation of technology in today’s world has led consumers to gain insight into brands via digital communication and shape their purchase intentions accordingly.
Farhina Hameed +3 more
semanticscholar +1 more source
PERAN BRAND AWARENESS MEMEDIASI PENGARUH SOCIAL MEDIA MARKETING TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen Universitas Udayana, 2023 The purpose of this study is to examine the role of brand awareness in mediating the influence of social media marketing on purchase intention on Sensatia Botanicals products. This research was conducted in Denpasar City.
Anak Agung Istri Karlita Aprilianti +2 more
semanticscholar +1 more source