Results 11 to 20 of about 2,774,194 (377)
JURNAL LENTERA BISNIS, 2022 This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta.
Deny Rumaidlany +2 more
semanticscholar +3 more sources
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Qalamuna, 2022 This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context.
Carolin Marhareita +2 more
semanticscholar +3 more sources
The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study. [PDF]
Front Neurosci, 2020 Brand awareness plays an important role in most aspects of marketing. However, consumers’ cognitive process of brand awareness, which plays an important role in purchase decision or product usage experiences, is still unclear in the brain.
Zhang X.
europepmc +2 more sources
Jurnal Performa, 2018 Persaingan yang semakin ketat di industri fashion menuntut perusahaan untuk menciptakan brand equity yang kuat di pasaran. Indo Sejahtera merupakan perusahaan yang menyediakan pakaian bayi dengan brand Happy Baby.
Yosef Andre Sucahyo
doaj +2 more sources
The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum +2 more
doaj +1 more source
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
Business and Finance Journal, 2023 Brand Performance has an important role for organizations to implement and improve good services and processes. This implies that management in the organization, must continuously improve the skills and ability to maintain and enhance the growth of the ...
Andik Setiawan, Yudi Sutarso
doaj +1 more source
E-Jurnal Manajemen, 2021 Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan kemasan terhadap keputusan pembelian, pengaruh promosi dan kemasan terhadap brand awareness, pengaruh brand awareness terhadap keputusan pembelian, serta peran brand awareness ...
Febe Vanesamay Jayadi, I Made Wardana
doaj +1 more source
PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
doaj +1 more source
Jurnal Ilmu Sosial dan Humaniora, 2023 The brand awareness of traditional culinary Small Medium Enterprises (SMEs) in West Java can arise from green marketing initiatives triggered by influencer marketing and company commitment.
Asep Muhamad Ramdan +3 more
doaj +1 more source