Results 11 to 20 of about 2,563,068 (183)
The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study [PDF]
Frontiers in Neuroscience, 2020 Brand awareness plays an important role in most aspects of marketing. However, consumers’ cognitive process of brand awareness, which plays an important role in purchase decision or product usage experiences, is still unclear in the brain.
Xuefeng Zhang
doaj +2 more sources
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude
Qalamuna, 2022 This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context.
Carolin Marhareita +2 more
semanticscholar +3 more sources
The Optimizing of Digital Marketing to Increase Brand Awareness of Sudut Lombok
Jurnal Aplikasi Bisnis dan Manajemen, 2023 Companies are utilizing the increasing technological and information development to conduct digital marketing activities. Sudut Lombok is a business that operates digital marketing to increase its brand awareness to potential customers.
Intan Cahya Ningrum +2 more
doaj +1 more source
A study on the effects of advertisement on brand equity: Evidence from mobile industry [PDF]
Management Science Letters, 2014 This paper presents an empirical investigation to study the effects of advertisement on brand equity. The study has accomplished on two well-known brands in mobile providers in city of Tehran, Iran.
Mahmoud Samiei Nasr +2 more
doaj +1 more source
E-Jurnal Manajemen, 2021 Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan kemasan terhadap keputusan pembelian, pengaruh promosi dan kemasan terhadap brand awareness, pengaruh brand awareness terhadap keputusan pembelian, serta peran brand awareness ...
Febe Vanesamay Jayadi, I Made Wardana
doaj +1 more source
Business and Finance Journal, 2023 Brand Performance has an important role for organizations to implement and improve good services and processes. This implies that management in the organization, must continuously improve the skills and ability to maintain and enhance the growth of the ...
Andik Setiawan, Yudi Sutarso
doaj +1 more source
Journal, 2022 Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies
Andi Supiyandi, S. Hastjarjo, Y. Slamet
semanticscholar +1 more source
PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
doaj +1 more source
Journal of business and management studies, 2022 Modern individuals create social networks to connect. A digital social landscape now exists within the society that enables interactions while providing convenience and efficiency.
Mary Aubrey G. Gesmundo +5 more
semanticscholar +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti +1 more
doaj +1 more source