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Corporate identity in the brand co-creation era. [PDF]
Communication Papers, 2015 The following text analyzes corporate identity from a dynamic perspective. Its aim is to know if brands turn corporate values into behaviours that meet stakeholders’ expectations. Firstly, the essay explains how corporate identity is a key concept in the management of intangible assets because it can generate brand value and reputation.
López, Belén +2 more
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Sensorial brand strategies for value co-creation [PDF]
Innovative Marketing, 2011 Clarinda Rodrigues +2 more
doaj +5 more sources
Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [PDF]
E3S Web of Conferences, 2021 The significance of brand co-creation in virtual brand communities has been recognized in academia and practice. The existing literature has investigated the impact of customer participation in virtual brand community on brand performance and its ...
Lu Weijian, Han Yu, Chen Shiyu
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Identifying the effective factors on co-creation branding in startups with a Meta-synthesis approach [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2023 IntroductionCurrent global statistics indicate that 80% of startups fail within a short period, with one of the primary reasons being weak branding strategies. Startups often lack precise knowledge of branding, which increases the risk of failure.
seyed rasoul hoseini +2 more
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The Effect of Customer Value Co Creation Behavior and Brand Preference on Repurchase Intention [PDF]
کاوشهای مدیریت بازرگانی, 2021 Today, businesses have particular attention to customer participation and their responsibility towards firms in order to increase their profits and market share.
Mostafa Ebrahimpour Azbari, +2 more
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Frontiers in Psychology, 2022 Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant.
Gustave Florentin Nkoulou Mvondo +4 more
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The Influence of Perceived Value of Online Game Users on their Participation in Value Co-creation Behavior [PDF]
SHS Web of Conferences, 2023 Online games have gradually become a form of entertainment and a pastime for many people. In recent years, the growth rate of China’s online game industry has slowed, game users have entered the storage area, and the game industry has entered a stable ...
Xu Haowen
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Frontiers in Psychology, 2022 The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is ...
Jin-Yuan Zhuo +3 more
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Co-creation of Customer Brand Value-Based and Temporal Risk of Online Brand Communities in Sportswear Industry [PDF]
Sports Business Journal, 2023 Purpose: The purpose of the research was to analyze the role of documenting the co-creation of customer brand value based on the perceived risk in the sportswear industry.Methodology: Qualitative analysis was used.
Mohammad Hadi Asgari
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Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [PDF]
تحقیقات بازار یابی نوین, 2023 The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students ...
Meysam Shirkhodaie +2 more
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