Results 51 to 60 of about 458,685 (318)

Pengaruh Value Co-Creation Terhadap Keterlibatan Merek dan Niat Pembelian: Studi Kasus Menantea

Jurnal Aplikasi Bisnis dan Manajemen
Menantea is selling tea-based drinks and has managed to reach more than 200.000 followers on Instagram in the first 5 days of its opening. This research was conducted to determine the impact of value co-creation (dialogue, access, risk-benefit, and ...
Felicia Candra, Nathasya Tirtoatmodjo, Regina Jokom   +2 more
doaj   +1 more source

The multi-layered nature of the internet-based democratization of brand management [PDF]

, 2012
The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders.
Allen, Anderson, Anderson, Antorini, Argenti, Arnhold, Belk, Berger, Berners-Lee, Berners-Lee, Berthon, Berthon, Berthon, Berthon, Bhalla, Bjoern Asmussen, Bourdieu, Box, Boyd, Brants, Brown, Brown, Burmann, Burmann, Burt, Cammaerts, Carroll, Christodoulides, Christodoulides, Coates, Coleman, Coleman, Constantinides, Conway, Coté, Cova, Cova, Creswell, de Chernatony, Deuze, Dholakia, Donath, Dumenco, Ellison, Esmann Andersen, Ferlander, Firat, Fisher, Fombrun, Fournier, French, Fuchs, Füller, Füller, Gillin, Graham, Granovetter, Gregory, Grigoryants, Grugel, Gummesson, Halford, Handelman, Hara, Harrison, Hatch, Heding, Hemetsberger, Hemetsberger, Hemetsberger, Henley, Hensel, Hollenbeck, Hollenbeck, Jeffery, Jillian Farquhar, Johnson, Johnson, Keen, Kelly, Kemming, Kim, Kozinets, Kozinets, Kramer, Krishnamurthy, Kucuk, Li, Lim, Litvin, Livingstone, Louro, McConnell, McCracken, Merz, Muñiz, Mühlbacher, Mühlbacher, Nahapiet, Neisser, Nicoletta Occhiocupo, O'Guinn, O'Reilly, Palmer, Parameswaran, Piller, Pires, Pitt, Pitt, Plunkett, Plé, Post, Potter, Prahalad, Preece, Proctor, Putnam, Quelch, Rezabakhsh, Rheingold, Roehm, Safko, Sally Harridge-March, Salzer-Mörling, Schau, Schau, Schroll, Simmons, Smith, The Economist, Thompson, Tilly, Torraco, Turner, Tuten, Valenzuela, Verona, Watson, Webb, Weber, Wellman, Williams, Zwick   +142 more
core   +2 more sources

Brand Experience on Brand Attachment: The Role of Interpersonal Interaction, Feedback, and Advocacy [PDF]

, 2023
Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities.
Chang, Ruey-Hsing, Chen, Shih-Chih, Hongsuchon, Tanaporn, Hsu, Chung-Hao, Hung, Chung-Wen, Khan, Asif, Rahardja, Untung, Wu, Tsung-Hao   +7 more
core   +1 more source

EXPLORING THE ROLE OF PERCEIVED CSR INTERACTIVITY INFLUENCING CUSTOMER BRAND CO-CREATION BEHAVIOR-TAKE XIAOHONGSHU FOR AN EXAMPLE

International Journal of Professional Business Review
Objective: With the advancement of CSR interactivity, this study used stimulus-organism-response (SOR) theory to test the stimuli of CSR interactivity influencing customer brand co-creation behavior.   Theoretical Framework: With the advancement of CSR
Ge Chen, Lei Jiang
semanticscholar   +1 more source

Potential Early Risk Biomarkers for Reduced Forced Expiratory Volume in Children Post‐Hematopoietic Cell Transplantation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT We sought to identify potential early risk biomarkers for lung disease in children post‐allogeneic HCT. Patients with pulmonary function tests 3 months post‐transplant and plasma samples between days 7 and 14 post‐HCT were included. Six of 27 subjects enrolled had reduced forced expiratory volume 1 (FEV1) z scores.
Isabella S. Small, Pi Chun Cheng, April L. Rahrig, Courtney M. Rowan   +3 more
wiley   +1 more source

Personalizing the Pediatric Hematology/Oncology Fellowship: Adapting Training for the Next Generation

Pediatric Blood &Cancer, EarlyView.
ABSTRACT The pediatric hematology‐oncology fellowship training curriculum has not substantially changed since its inception. The first year of training is clinically focused, and the second and third years are devoted to scholarship. However, this current structure leaves many fellows less competitive in the current job market, resulting in ...
Scott C. Borinstein, Melissa J. Rose, Scott Moerdler, Richard Ho   +3 more
wiley   +1 more source

Recovering the corporate brand through stakeholder co-creation. [PDF]

, 2017
Corporate brands may encounter failure or suffer crises due to their own actions or from the actions of others. Such crises weaken the brand not only in the eyes of its customers but also with its stakeholders.
Farquhar, J., Robson, Julie
core  

Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis

Journal of Brand Management
An increasing body of research adopts a performative perspective of brands, assuming that multiple actors co-create brands in interrelated brand co-creation performances (BCCP). While gaining traction in branding research, empirical work identifying BCCP
Lars Brand, M. Anderski, T. Ströbel
semanticscholar   +1 more source

Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus, Floortje Strobbe, Annemarie A. Verrijn Stuart, Hanneke M. van Santen, Gerlof D. Valk, Sasja A. Schepers, Rachel S. van Leeuwaarde   +6 more
wiley   +1 more source

A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities [PDF]

, 2012
This study theorizes why and how consumers consume. Using a combined methodology, drawing upon Netnography and Grounded Theory, to study an online fan forum called RedAndWhiteKop, this thesis considers brand culture/meaning and value co-creation.
Healy, Jason C.
core