Results 81 to 90 of about 386,927 (307)

How Does AI Acceptance in Logistics Services Influence Value Co-Creation Behavior and Brand Loyalty Among Thai Gen Z Consumers?

Logistics
Background: Artificial intelligence (AI) is increasingly integrated into logistics services, yet limited research explains how AI acceptance translates into relational outcomes among Generation Z consumers.
Anuman Chanthawong, Narinthon Imjai, Kanyarat Nimtrakool, Berto Usman, Somnuk Aujirapongpan   +4 more
doaj   +1 more source

Branding in the Digital Era:

Maketingu Janaru, 2020
We consider branding in the digital era, which will be further developed, based on existing brand studies. This study proposes “Collaborative creation of brand value,” which incorporates Brand Incubation Third-party (BIT), the third entity that ...
Akihiro Nishihara, Tetsuma Emmaru, Kazuhiro Suzuki   +2 more
doaj   +1 more source

Co-Creation dengan Komunitas Bike To Work Indonesia sebagai Strategi Komunikasi Pemasaran Polygon [PDF]

, 2014
Konsumen yang aktif berkomunitas memiliki kecenderungan untuk secara aktif mencari informasi, membagikannya, serta saling mempengaruhi antar anggota komunitas.
Ardianto, E. (Eka), Iedani, M. A. (Muhamy), Pradekso, T. (Tandiyo), Setyabudi, D. (Djoko), Ulfa, N. S. (Nurist)   +4 more
core  

An upstream open reading frame regulates expression of the mitochondrial protein Slm35 and mitophagy flux

FEBS Letters, EarlyView.
This study reveals how the mitochondrial protein Slm35 is regulated in Saccharomyces cerevisiae. The authors identify stress‐responsive DNA elements and two upstream open reading frames (uORFs) in the 5′ untranslated region of SLM35. One uORF restricts translation, and its mutation increases Slm35 protein levels and mitophagy.
Hernán Romo‐Casanueva, Ariann E. Mendoza‐Martínez, P. Abril Medina‐Flores, Carlos Campero‐Basaldua, Alexander DeLuna, Soledad Funes   +5 more
wiley   +1 more source

Nation branding in the era of commercial nationalism [PDF]

, 2011
This article applies critical approaches to branding and marketing in the neo-liberal era to a case study of a recent trend in media studies, international relations and tourism: nation branding.
Mark Andrejevic, Volcic, Zala
core  

Marketing in schools, commercialization and sustainability: policy disjunctures surrounding the commercialization of childhood and education for sustainable lifestyles in England [PDF]

, 2015
Capitalist expansion is predicated on consumption and growth driven by citizens following their individual preferences in the marketplace. To promote consumption and influence consumer wants and desire, propaganda is used to persuade citizens to purchase
Wilkinson, Gary
core   +2 more sources

Theory and practice of brand co-creation [PDF]

, 2019
The focus of this thesis is set on the application of the co-creation construct in the area of brand management and branding. The paradigm of brand co-creation follows a stakeholder-oriented perspective on brand building. A brand is seen as dynamic social process constructed through multiple networked interactions and relations between the company, the
openaire   +1 more source

In situ molecular organization and heterogeneity of the Legionella Dot/Icm T4SS

FEBS Letters, EarlyView.
We present a nearly complete in situ model of the Legionella Dot/Icm type IV secretion system, revealing its central secretion channel and identifying new components. Using cryo‐electron tomography with AI‐based modeling, our work highlights the structure, variability, and mechanism of this complex nanomachine, advancing understanding of bacterial ...
Przemysław Dutka, Yuxi Liu, Stefano Maggi, Debnath Ghosal, Jue Wang, Prashant P. Damke, Stephen D. Carter, Wei Zhao, Sukhithasri Vijayrajratnam, Joseph P. Vogel, Carrie L. Shaffer, Grant J. Jensen   +11 more
wiley   +1 more source

I would purchase what I co-create! How fashion influencer credibility sways consumer purchase intention

Cogent Business & Management
This study explores the effect of fashion influencer credibility on consumers’ decisions to co-create and purchase endorsed fashion brands. The study applied a survey design to collect data from consumers of fashion brands who actively interact with ...
Jerum William Kilumile, Johakim Katekele John, Baraka Chrisant Mtebe   +2 more
doaj   +1 more source

Europeana communication bug: which intervention strategy for a better cooperation with creative industry? [PDF]

, 2016
Although Europeana as well as many GLAMs are very engaged - beside the main mission, i.e. spreading cultural heritage knowledge- in developing new strategies in order to make digital contents reusable for creative industry, these efforts have been ...
Capaldi, Donatella, Ragone, Giovanni
core   +5 more sources