Results 291 to 300 of about 26,600 (310)

Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

Journal of Marketing Communications, 2008
Luis V Casaló, CARLOS Flavian, MIGUEL Guinaliu   +2 more
exaly  

Brand Communities

2016
openaire   +3 more sources

Brand Communities

2011
openaire   +2 more sources

Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction

Journal of Retailing and Consumer Services, 2017
Bastian Popp, Herbert Woratschek
exaly  

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

How do brand communities generate brand relationships? Intermediate mechanisms

Journal of Business Research, 2012
Zhimin Zhou, Qiyuan Zhang, Chenting Su   +2 more
exaly  

Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?

Journal of Global Marketing, 2017
Riccardo Rialti, Lamberto Zollo, Massimiliano Matteo Pellegrini   +2 more
exaly  

Applying uses and gratifications theory to understand customer participation in social media brand communities

Asia Pacific Journal of Marketing and Logistics, 2019
Shampy Kamboj
exaly  

Consumer engagement in online brand communities: a solicitation of congruity theory

Internet Research, 2018
Jamid Ul Islam, Zillur Rahman, Linda D Hollebeek   +2 more
exaly  

Brand communities

Jens Hagelstein, Ansgar Zerfass
openaire   +2 more sources