Results 271 to 280 of about 26,600 (310)

Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities

Journal of Business Research, 2020
Giuseppe Pedeliento, Daniela Andreini, Cleopatra Veloutsou   +2 more
exaly  

Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love

Behaviour and Information Technology, 2022
Crystal T Lee
exaly  

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority

International Journal of Web Based Communities, 2021
Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal   +2 more
openaire   +1 more source

Brand Communities

2023
openaire   +1 more source

The Role of Brand Communities on Brand Loyalty

2018
Rekabetin yoğun olduğu günümüzde firmalar, gerektüketicileri ile güçlü ilişkiler kurabilmek gerekse marka sadakatinigüçlendirmek adına birçok iletişim çalışması gerçekleştirmektedir. Teknolojiningelişimine bağlı olarak hem firmaların günümüzde iletişim çalışmalarınıİnternet ortamına taşıdığı hem de tüketicilerin zamanlarının büyük bir bölümünüçevrimiçi
BABÜR TOSUN, Nurhan, TURFANDA, Sezgi
openaire   +1 more source

Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Shampy Kamboj, Bijoylaxmi Sarmah, Shivam Gupta   +2 more
exaly  

Brand communities’ relational outcomes, through brand love

Journal of Product and Brand Management, 2019
Arnaldo Coelho, Cristela Maia Bairrada
exaly  

Brand Communities

WiSt - Wirtschaftswissenschaftliches Studium, 2008
Kai-Uwe Hellmann, Peter Kenning
openaire   +1 more source

Branding and Brand Communications

Ross Curran, Babak Taheri
openaire   +1 more source

Firm-hosted online brand communities and new product success

Journal of the Academy of Marketing Science, 2013
Richard L Gruner, Christian Homburg, Bryan A Lukas   +2 more
exaly