Results 251 to 260 of about 3,795,535 (284)

Brand Communication Based on Brand Gender

2012
A core task of marketing is the enhancement of brand equity. This is significantly influenced by brand personality. A person's most prominent characteristic is his or her gender. Pronounced masculinity or femininity is perceived as particularly attractive. This article transfers this phenomenon on to brands.
van Tilburg, Miriam, Lieven, Theo
openaire   +1 more source

Strategies for Expanding Colorectal Cancer Screening at Community Health Centers

Ca-A Cancer Journal for Clinicians, 2013
Donald L Weaver, Durado Brooks, Mona Sarfaty   +2 more
exaly  

Relationships Among Community Interaction Characteristics, Perceived Benefits, Community Commitment, and Oppositional Brand Loyalty in Online Brand Communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

The Relationships Among Community Experience, Community Commitment, Brand Attitude, and Purchase Intention in Social Media

International Journal of Information Management, 2019
Cheol Park
exaly  

Brand Communities Based in Social Media: How Unique Are They? Evidence From Two Exemplary Brand Communities

International Journal of Information Management, 2014
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

The Effects of Social Media Based Brand Communities on Brand Community Markers, Value Creation Practices, Brand Trust and Brand Loyalty

Computers in Human Behavior, 2012
Michel Laroche, Marie-Odile Richard, Mohammad Reza Habibi   +2 more
exaly  

How Do Brand Communities Generate Brand Relationships? Intermediate Mechanisms

Journal of Business Research, 2012
Chen-ting Su
exaly  

Brand Communities

WiSt - Wirtschaftswissenschaftliches Studium, 2008
Kai-Uwe Hellmann, Peter Kenning
openaire   +1 more source

Examining Branding Co-Creation in Brand Communities on Social Media: Applying the Paradigm of Stimulus-Organism-Response

International Journal of Information Management, 2018
Bijoylaxmi Sarmah, Shivam Gupta, Yogesh Kumar Dwivedi   +2 more
exaly  

Pediatric Palliative Care in the Community

Ca-A Cancer Journal for Clinicians, 2015
Deena R Levine, Erica C Kaye, Justin N Baker   +2 more
exaly