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The Roles of Brand Community and Community Engagement in Building Brand Trust on Social Media
Computers in Human Behavior, 2014Michel Laroche +2 more
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Online Brand Communities:Loyal to the Community or the Brand?
2013Popp, Bastian +2 more
openaire +1 more source
Social Versus Psychological Brand Community: The Role of Psychological Sense of Brand Community
Journal of Business Research, 2008Brad D Carlson +2 more
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Are Facebook Brand Community Members Truly Loyal to the Brand?
Computers in Human Behavior, 2015Juha Munnukka, Heikki Karjaluoto
exaly