Results 81 to 90 of about 26,600 (310)

Validity of a Wearable Digital Insole for Assessing Gait ON and OFF in Parkinson's Disease

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Gait impairment is a distinctive symptom of Parkinson's disease that negatively impact mobility. We assessed the validity of wearable digital insoles against a validated reference gait analysis system for measuring select gait characteristics in patients with Parkinson's disease. Methods A comparative analysis between digital insoles
Deborah A. Hall   +16 more
wiley   +1 more source

The dark side revealed: insights and implications from online brand communities

open access: yes
Purpose – This study aims to present a comprehensive review of the literature on the dark side of online brand communities, identifying the dominant themes [determinants of the dark side in online brand communities (OBCs)] in the literature and proposing
Behl, Abhishek   +3 more
core   +1 more source

The role of content marketing in social media content communities

open access: yesSouth African Journal of Information Management, 2017
Background: Content marketing has become a leading marketing technique in digital marketing communication and uses the point of view of consumers to build relationships by creating and sharing engaging content in social media that enhance their daily ...
Charmaine du Plessis
doaj   +1 more source

Vestibular Patient Journey: Insights From Vestibular Disorders Association (VeDA) Registry

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Vestibular symptoms impose a high burden of disability. Understanding real‐world diagnostic and treatment pathways can identify care gaps and guide interventions. We aimed to characterize symptom profiles, diagnostic trends, provider involvement, and treatment patterns in vestibular disorders.
Ali Rafati   +10 more
wiley   +1 more source

Understanding luxury brand communities: Why do consumers join brand communities, a study framework

open access: yes, 2023
The shift towards digital sales and the increasing pace at which fashion trends change increases the need for a customer base which stays loyal to the brand despite the changes. Luxury brands especially face the risk of diminished customer loyalty in the
Lammi, Otso
core  

The Mechanism of B2B Brand Community Activation:

open access: yesMaketingu Janaru
Brand communities enable customers to exchange brand-related information, share knowledge, and interact. While traditionally common in a B2C (Business-to-Consumer) context, B2B (Business-to-Business) brand communities have also grown in prominence.
Akiko Nagahashi, Naohiko Oikawa
doaj   +1 more source

Sex Representation in US Stroke Clinical Trials: A Decade of Trends and Challenges

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective Stroke remains a major cause of disability and mortality in the US, with significant sex‐based disparities, and females remain underrepresented in stroke clinical trials. We aimed to examine sex representation in US‐based stroke clinical trials, identify trial characteristics associated with higher female enrollment (≥ 50%), and ...
Chaitali Dagli   +5 more
wiley   +1 more source

Brand communities and anti-brand communities: similarities, differences and implications for managers [PDF]

open access: yes, 2014
peer reviewedBrands are increasingly perceived as social entities that affect the ways in which consumers relate to each other, and there is a growing interest in consumer groups that support or oppose a given brand, referred to in marketing ...
Morgan-Thomas, Anna   +2 more
core  

Social Media Brand Communities and Brand Loyalty

open access: yes, 2017
The dynamic, omnipresent, and frequent on-the-go consumer-brand interactions via social media platforms are significantly changing the branding landscape. A profound comprehension of this change is crucial in assessing brand loyalty.
Kishalay Adhikari, Rajeev Kumar Panda
core   +1 more source

Aplikace teorie užití a uspokojení, sociální média a značky na sociálních sítích

open access: yesTrendy v podnikání, 2019
Firms and their brands increasingly interact with their audience also on social media. Brand fan pages on social networks or online brand communities have become very popular online services.
Ludvík Eger
doaj   +1 more source

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